JOB PURPOSE:Chief custodian and manager of the brand to drive marketing strategies and achieve brand objectives set to improve brand power, marketing effectiveness and targets, share of wallet and multi-product holding.Develop the communication and media strategy to drive the right mix of media and target identified audience and proposition development and go-to-market strategy.Gain insights and identify opportunities/innovations based on market; customer and competitor research and analysis to support the business strategy.Accountable for marketing budget and associated sales to the correct P factor.Guide the commercial and operations teams to drive growth and influence the tailored customer experience across the value chain and negotiate with management, agency and partners.SUMMARY OF RESPONSIBILITIES:Brand Strategy and EffectivenessMarketing CommunicationsPerformance ManagementLeadership and DirectionStakeholder EngagementBudgeting and CostingMarketing Impact AssessmentOrganisational Capability BuildingQUALIFICATIONSUniversity Degree in Marketing / Advertising / Communications or Equivalent (Essential);Postgraduate Marketing / Advertising / Communications Qualification (Advantageous)EXPERIENCE10 or more years' substantial general work experience in Marketing (Essential);Experience in a Financial Services Industry (Advantageous)Managerial Experience - 6 or more years' in managing a Marketing team (Essential)This is a senior position and the salary offered will be in line with corporate market standards for the skills, qualifications, and experience required for this position. (We will discuss your salary expectations upfront to avoid wasting time on a process that won't produce the desired outcome).NOTE: We ONLY accept online applications. We do not consider direct applications via Whatsapp or email.