Group Head eCommerce and Digital Marketing
Group Head eCommerce and Digital Marketing Apply remote type: Hybrid
Locations: Johannesburg
Time type: Full time
Posted on: Posted Yesterday
Job requisition id: JR-59334
Let's Write Africa's Story Together! Old Mutual is a firm believer in the African opportunity and our diverse talent reflects this.
Job Description The Group Head eCommerce and Digital Marketing will lead the development and execution of Old Mutual Limited's eCommerce, Performance Marketing, Digital Marketing strategies across the Group. The role will be:
Responsible for leading the strategic development, engagement, and sales growth of Old Mutual digital platforms (web and mobile). Responsible for Digital Marketing and Social Media Strategies, Implementation, Policies, and Governance for Old Mutual. Responsible for analytics and implementing initiatives to optimize sales by increasing conversion and decreasing site abandonment. Responsible for implementing new eCommerce campaigns, maintaining existing campaigns, and driving strategies for sophisticated testing and the development of differentiated inline shopping experiences for unique customer segments. Responsible for a range of marketing automation campaigns and the implementation of adequate marketing automation platforms/solutions. Deliver and implement personalization initiatives across our digital assets that entice traffic, customer satisfaction, and conversion. Design new personalization initiatives, tailored and targeted offers, and relevant communications across digital touchpoints. Responsible for optimizing audience segmentation that drives customer satisfaction and conversion rate improvements across digital channels. Lead the following critical capabilities: eCommerce, Digital Marketing, Performance Marketing, Digital Analytics, customer retention, and Web Content Management. The role will have the following main priorities/deliverables:
Develop and implement strategies to grow and maximize digital sales and revenue focusing on customer acquisition, conversions, and retention. Lead the eCommerce and Digital Marketing function by identifying and applying changes required to processes, capabilities, and culture for successful implementation. Deliver the overall commercial results for eCommerce within the agreed risk appetite. Deliver an always-on Brand online conversation calendar to ensure organic brand presence aligns with the Brand Promise. Lead the Search Engine Optimization strategy and implementation for Old Mutual. Specific Responsibilities Include: Create eCommerce sales value (net revenue) via Online, App, WhatsApp, and USSD platforms. Drive and execute against eCommerce/performance marketing/Digital Sales and commercial objectives. Track and measure Digital Sales effectiveness and make course corrections as necessary. Generate and implement new sales and digital marketing initiatives to increase eCommerce sales and profitability. Partner with brand teams on creating eCommerce/Digital Merchandising materials leveraging shopper marketing insights. Develop sales collateral and other selling tools to aid with digital sales and product penetration. Find openings with external sources and activate eCommerce opportunities. Deliver regular Digital Sales performance reports to group Senior Management on eCommerce initiatives. Stay current with financial services eCommerce trends and platforms, regulatory and legal environments. Additional Responsibilities Optimize Digital sales, profit, and consumer experience metrics for Old Mutual sites. Manage expense budgeting and forecasting along with vendor relationships. Provide consistent leadership and mentorship to advance the skills and effectiveness of cross-functional teams. Develop and optimize differentiated online shopping experiences for unique customer segments. Analyze current and past trends, monitor performance indicators, and perform competitive analyses. Provide leadership to cross-functional teams during the entire lifecycle of sales journey optimization. Proactively identify problems that arise in day-to-day execution of digital sales/eCommerce plans. Anticipate upstream and downstream impacts of eCommerce plans and work with internal groups to adjust practices. Skills Education Closing Date: 18 October 2024
The appointment will be made from the designated group in line with the Employment Equity Plan of Old Mutual South Africa. Old Mutual Limited is pro-vaccination and encourages its workforce to be fully vaccinated against Covid-19. All prospective employees are required to disclose their vaccination status as part of the recruitment process. Please refer to the Old Mutual's Covid-19 vaccination policy for further detail. The Old Mutual Story! About Us Old Mutual is a premium African financial services organization offering a broad spectrum of financial solutions across key market segments in 14 countries. We are rooted in our purpose of Championing Mutually Positive Futures Every Day.
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