Group Head eCommerce and Digital Marketing Let's Write Africa's Story Together! Old Mutual is a firm believer in the African opportunity and our diverse talent reflects this.
Job Description The Group Head eCommerce and Digital Marketing will lead the development and execution of Old Mutual Limited's eCommerce, Performance Marketing, Digital Marketing and strategies across the Group. The role will be:
Responsible for leading the strategic development, engagement, sales growth of Old Mutual digital platforms (web and mobile platforms). Responsible for Digital Marketing and Social Media Strategies, Implementation, Policies and Governance for Old Mutual. Responsible for analytics and implements initiatives to optimize sales by increasing conversion and decreasing site abandonment. Lead strategy and instrumentation of Digital analytics and personalization. Responsible for implementing new ecommerce campaigns, maintaining existing campaigns, and driving strategies for more sophisticated testing and the development of differentiated inline shopping experiences for unique customer segments. Responsible for a range of marketing automation campaigns and the implementation of adequate marketing automation platforms/solutions for the business. Deliver and implement personalization initiatives across our digital assets that entice traffic, customer satisfaction, and conversion. Design new personalization initiatives, tailored and targeted offers, relevant communications across digital touchpoints including but not limited to Website, Mobile, email marketing, and other communication channels. Responsible for optimizing audience segmentation that drives customer satisfaction and conversion rate improvements across our digital channels. Lead the following critical capabilities for the group: ecommerce, Digital Marketing, Performance Marketing, Digital Analytics, customer retention and persistency, Digital Adoption, Web Content Management. Main Priorities/Deliverables: Develop and implement strategies to grow and maximize digital sales and revenue with a relentless focus on customer acquisition, conversions, revenue, and the management of digital acquisition and retention. Lead the eCommerce and Digital Marketing function by identifying and applying the changes required to processes, capabilities, and culture to achieve successful implementation across the group. Deliver the overall commercial results for eCommerce within the agreed-upon risk appetite for the group. Deliver an always-on Brand online conversation calendar to ensure organic presence of the brand is in line to bring to life the Brand Promise. Lead the Search Engine Optimization strategy and implementation for Old Mutual. Specific Responsibilities Include: Create eCommerce sales value (net revenue) via Online, App, WhatsApp, and USSD platforms. Drive and execute against eCommerce/performance marketing/Digital Sales and commercial objectives. Track and measure Digital Sales effectiveness and make course corrections as necessary. Generate and implement new sales and digital marketing initiatives to increase eCommerce sales and profitability. Partner with brand teams on the creation of eCommerce/Digital Merchandising materials that leverage shopper marketing insights and best practices. Develop sales collateral and other selling tools to aid with digital sales and product penetration. Find openings with external sources and activate eCommerce opportunities. Deliver regular Digital Sales performance to the group Senior Management on eCommerce initiatives and associated results. Stay current with financial services eCommerce trends and platforms, regulatory and legal environment. Additional Responsibilities: Optimize Digital sales, profit, and consumer experience metrics for Old Mutual sites in conjunction with creative and marketing teams and driving day-to-day execution of strategies, promotions, tactics, and campaigns. Manage expense budgeting and forecasting along with vendor relationships. Provide consistent and effective leadership and mentorship to advance the skills, coordination, and overall effectiveness of cross-functional teams for purposes of progressing the group's eCommerce objectives. Develop and optimize differentiated online shopping experiences for unique customer segments, incorporating emerging omni-channel capabilities (e.g., mobile) based on targeted online marketing campaigns. Analyze current and past trends, monitor performance indicators, highlight trends and analyze causes of unexpected variances. Perform appropriate competitive analyses, benchmarking, and research to drive solid ROI analysis and recommendations. Provide leadership to cross-functional teams during the entire lifecycle of sales journeys optimization, including deployment and post-deployment activities relating to eCommerce. Proactively identify problems that arise in the day-to-day execution of the digital sales/eCommerce plans, outline options and recommend solutions. Anticipate upstream and downstream impacts of the eCommerce plans and work with internal business groups to adjust ways of working and practices in order to support performance and outcomes for the business. Skills Education Closing Date: 18 October 2024
The appointment will be made from the designated group in line with the Employment Equity Plan of Old Mutual South Africa and the specific business unit in question. Old Mutual Limited is pro-vaccination and encourages its workforce to be fully vaccinated against Covid-19. All prospective employees are required to disclose their vaccination status as part of the recruitment process. Please refer to the Old Mutual's Covid-19 vaccination policy for further detail. Kindly note that Old Mutual reserves the right to reinstate the requirement to vaccinate at any point if it is of the view that it is imperative to do so. The Old Mutual Story!
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