Essential Duties and Responsibilities
• Develop local marketing strategies, objectives, initiatives, plans and policies and ensure implementation in alignment with global Marketing brand strategy and liaison with Global Marketing
• Develop and Steer, with support and alignment of General Manager, all Global Key Account Plans with Key Account managers to ensure sustainable delivering against LRP (Long range Plan) for 2027
• Innovation Management: Developing innovation plan designed to generate growth for GCF in SA and Selected SSA territory of Rwanda
• Brand & Product Management: Define and lead timely development of Marketing branded product portfolio, labels and packaging formats
• Business Management: Manage P&Ls for all product categories
• Promotions Management: Develop and implement at strategic, analytical and tactical levels promotions designed to promote brands and products to customers and trade for greatest long-term financial results
• Customer Relationship Management: Manage internal and external customer relationships
• Digital & Social marketing: manage website and social media strategy for Marketing SA
• Ecosystems and Partnerships: Establish and manage strategic partnerships with suppliers, professional associations, and organizations to achieve business objectives
• Financial management: manage Marketing budget
• Develop and execute a clear Strategy for Chefs with Compassion and Rise Against Hunger as donation beneficiaries to support our sustainability goals and aspirations, whilst continuing growing and expanding our Sustainability Strategy with clearly defined goals and strategies
• Fulfil any additional responsibilities that may be required from this role, from time to time
Knowledge and/or Experience Requirements
Education
• BA/BS Degree in Marketing/Business;
• IMM Preferred
Experience
• Minimum 5 years of Foodservice Sales and/or Marketing experience.
Language
• English and Afrikaans as a minimum,
• French speaking is an advantage
Skills & Capabilities
• Extensive and proven knowledge of Food industry and Food Technology Strategic Planning
• All Elements of Marketing Mix
• Strong Project Management
• Quantitative
• Interpersonal
• Presentation and Computer Skills
• Able and eager to travel within SSA - Rwanda (2 weeks per Quarter)