Head – Digital Performance Marketing

Requirements: Degree is requiredAny additional Digital Certifications such as Google Analytics 4 (GA4) or Adobe Analytics would be advantageousSpecialist certifications in the analytics of various digital platforms would be advantageousA minimum of seven years working with Paid Search, Programmatic Media, and Ad Campaign PlatformsExperience collaborating with and managing external advertising agenciesResponsibilities: Be accountable for building the organization's Digital Performance Program strategy and approach across the product portfolioBuild and develop customer acquisition and lead generation campaigns from planning to executionActively manage and track all key KPIs and engage in daily analysis and optimization to drive maximum ROILead the digital media agency in ensuring the timely execution of all campaigns as well as the implementation of informed media buysDetermine and develop reporting frameworks, producing reporting that is in keeping with the rhythms and needs of the various business unitsEnsure a robust analytics setup that is geared for accurate and timeous campaign tracking and tagging, enabling meaningful insights and recommendations for optimization