Digital Engagement CoordinatorMarket-related PackageCape TownKey ResponsibilitiesOnline and Social Media ManagementOptimize online platforms to achieve key performance goals and enhance user experience.Develop and implement online engagement strategies, including social media, search, and programmatic campaigns.Stay updated on digital trends and apply innovative strategies to enhance platforms.Promote and utilize tools such as content management systems (CMS) and CRM systems to grow and segment the supporter base.Monitor feedback and analytics to improve online content and platforms.Collaborate with internal teams to create, promote, and distribute online content, including news, blogs, and fundraising campaigns.Maintain and update key platforms, including websites and associated properties.Report on digital performance post-campaign, quarterly, and annually.Digital OptimizationManage digital projects and campaigns aligned with marketing and communication goals.Collaborate with teams to test and optimize landing pages, social media, and supporter journeys.Drive quality traffic to platforms and improve online conversion rates.Act as a liaison with relevant digital and technology teams to ensure alignment and innovation.Qualification and ExperienceRelevant qualifications in communications, marketing, design, media, technical, or other related subjects.Three to five years experience in digital roles, including content creation and strategy setting, preferably in a marketing, publishing or agency environmentExpertise in two or more of the following: HTML, CSS, video/image editing and/or design (Photoshop) skillsProficiency in online analytical tools (including Google Analytics, Tag Manager and Search Central tools)Working knowledge of SEO best practices