Responsibilities:Managing and driving activity on the online retail store in such a way that revenue meets/exceeds targets set.Managing the online merchant team responsible for uploading all content, product, and promotions to the online store.Developing and continuously optimizing the ecommerce marketing plan and leveraging all channels to drive new customers, new revenue, and emphasize up-selling opportunities online.Ensuring all online marketing initiatives are trackable and align with overall KPIs and revenue targets.Ensuring all online offers and campaigns are executed within allocated budget and deadline, complying with the Group direction where required.Analyzing and reporting on all online performance, campaigns, and promotions.Being data obsessed by leveraging all data sources available to use as a basis for all decisions and plans.Using analytics to produce an integrated strategy to ensure a new customer rate to the sites.Developing strong online content that specifically drives sales via good product descriptions, videos, editorial, and supplier-sourced materials.Negotiating affiliate and/or supplier marketing strategies and opportunities and coordinating with Brand to ensure cohesion and opportunities for cross leverage.Staying current with ecommerce and online consumer and digital trends and looking for opportunities to utilize them.Managing stakeholder communication with Merchandise, Operations, and the central ecommerce contact center, logistics, and support teams.Managing and allocating online budget for all expenses in the fiscal year, including invoicing and administration.Qualification & Experience:Relevant 3-year qualification.Up to 5 years relevant experience including ecommerce trading environment with management responsibility, preferably with a fashion lifestyle retailer.Digital Marketing experience is also preferable – with more than 3 years managing online campaigns.Comfortable with the use of and ability to learn new digital technologies and media tactics.Some exposure to, or experience of, retail planning or buying in an online environment.Skills:Ability to interpret web analytics, tracking, and reporting.Excellent communication skills: Ability to present strategies and marketing plans; excellent written grammar and spelling.Exceptional analytical ability.Business acumen.Ability to persuade and influence stakeholders at various levels.Strong organizational and planning skills.Ability to work under pressure and display initiative in a deadline-driven environment.Ability to effectively problem solve and act independently when faced with complex situations.High attention to detail.Ability to work independently, as well as within a team.Behaviours:Readily takes on new challenges and opportunities with a sense of urgency and eagerness.Effectively considers the diverse needs of various stakeholders.Establishes and nurtures internal and external relationships to create robust, mutually beneficial partnerships.Applies market and business insights to drive organizational objectives.Effectively works with others to achieve shared goals.Conveys information and communicates ideas in a clear, concise, and impactful manner.Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.About UsWho we are is because of our people. They are our greatest asset. TFG is an internationally diversified retail portfolio of 34 specialty lifestyle and apparel brands that Inspire our Customers to live their Best Lives and are woven into the lives of millions. Our vision is to create the most remarkable omnichannel experiences for our customers. TFG is more than a workplace; it's a launchpad for your growth. Join us and explore endless growth opportunities across our diverse brands. We're a purpose-led business, and on this team, you'll share the pride of making an impact across a whole industry.We're the designers, the makers, the shakers, and the teams behind the scenes.Are you with us?About the Teamhi is uniquely positioned within retail spaces to offer inspiration of style and self-expression through tech. Hi offers a range of connected lifestyle products and is renowned for their must-have mobile technology hardware and related accessories. This includes smartphones, laptops, tablets, TVs, gaming, audio, fitness, and smart home accessories, as well as prepaid data and airtime.Job InfoJob Identification: 3100Job Category: MarketingPosting Date: 08/22/2024, 10:37 AMJob Schedule: Full timeJob Shift: DayLocations: West Street, Parow East, 7500, ZA
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