Digital Marketing Manager - ITLocation: Western Cape, Observatory (CPT)Are you passionate about digital marketing and have a love for the world of wine? We are seeking a creative and driven Digital Marketing Manager to join our prestigious winery in the Cape Winelands. This is an exciting opportunity to combine your digital expertise with a passion for the wine industry, leading campaigns that enhance our brand and engage our audience.Job Requirements:Minimum Education: Degree in Marketing, Communications or related fieldAdditional Qualifications: A solid understanding of the marketing, media and digital advertising landscape and up to date on the latest trends or technologies in these areas.Duties and Responsibilities:Contributing to the development of strategic and integrated annual plans including situational reviews, data-rich insights and focused 12-month digital marketing plans linked to ROI.Full ownership of creation, deployment, budget management, analyzing and reporting on key performance indicators of all digital assets and communications including, but not limited to, website, e-mailers, social media content, online advertising, SEM etc.Develop and maintain digital activity toolkits including standards and assets for best practice sharing to ensure seamless experience and execution across key digital channels and markets.Drive acquisition across the relevant platforms through targeted initiatives that connect with, recruit and retain audiences.End to end management of websites including, but not limited to, design, content, user experience, performance, updates, maintenance and SEO.Stay up to date with main online platforms (Facebook, Google, X, Instagram etc.) including performance, opportunities and competitor activity.Ensure the respect of the allocated budget and propose its optimization without compromising success or premium execution.Manage and challenge any specialist suppliers or 3rd party agencies as required to deliver and optimize all facets of the business online experience across channels.Act as the in-house digital marketing champion - willing to teach the broader teams on how to best leverage digital for success.Act as the first digital point of contact for business - evaluating all proposals and opportunities received, declining where not aligned to core strategy and elevating internally for further consideration where warranted.Manage assigned relevant integration projects and ad hoc responsibilities assigned by the Head of Marketing.The successful candidate would capture the unique aspects of working in the winery environment and blending the appeal of digital marketing with the romance of the wine industry. If this tantalizes your taste buds, then waste no time and get your application across.
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