Digital Marketing Manager

Remote, work from home position in South Africa. Working hours: 2pm - 10pm SA time Monday - Friday. Exciting opportunity exists for experienced Digital Marketing candidate with at least 5 years experience in email marketing and ecommerce to work for a USA based jewelry wholesaler. Must be a creative thinker with a keen eye for design and have a strong background in email marketing, Google Analytics, and SEO.
Please note: as this company is based in the USA, you will be required to work according to US Eastern time. Working hours will be 2pm - 10pm (SA time) Monday - Friday. Responsibilities:Build and execute engaging multi-channel campaigns to drive customer engagement, retention, and sales.Coordinate and execute newsletters on a monthly basis, including content creation, design, and scheduling.Maintain a comprehensive marketing calendar to ensure timely execution of all marketing activities.Manage social media channels including Facebook, Instagram, and LinkedIn - increasing followers and engagement.Create content and help increase SEO rankings.Manage paid digital marketing ads on Google and various social media platforms.Manage customer databases to ensure accurate segmentation and targeting for email campaigns.Track and analyze the performance of email campaigns and other marketing initiatives using analytics tools.Generate weekly, monthly, and quarterly reports on key marketing metrics, including email open rates, click-through rates, conversion rates, and revenue.Manage and grow affiliate marketing channel.Manage 3rd party marketplaces, like Amazon and Etsy.Requirements:5+ years experience in email marketing and ecommerce.Proficiency in email marketing platforms (e.g., Mailchimp, Klaviyo) and analytics tools (e.g., Google Analytics).Strong analytical skills with the ability to interpret data and make data-driven recommendations.Excellent communication skills, both written and verbal.Highly organized with the ability to manage multiple projects simultaneously and meet tight deadlines.Proactive, self-motivated, and able to work independently as well as part of a team.Must be able to thrive in an energetic, fast-paced environment.Strong background in Google Analytics and strong SEO knowledge.Experience with eCommerce CMS platforms, and Shopify preferred.
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