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Job Purpose
To achieve the commercial objectives and revenue targets of the business. Lead the Commercial team who are responsible for growing market share. Collaborate with peer Commercial and Sales Heads to leverage sales distribution networks and marketing platforms to ensure brand consistency, policy and pricing integrity. Work with broader cross-functional stakeholders, ensuring business success. Lead specific assigned strategic accounts to grow market share, create bias and brand loyalty, identify new business development opportunities, and grow the brand's visibility. Understand market conditions, industry trends, and business operations to inform business marketing and sales strategy. Work with the Head of Marketing to plan and execute marketing campaigns to generate new revenue streams and promote business growth. Success is measured by how the commercial director can expand the company's commercial activities and generate revenue streams for sustainable financial growth.
Responsibilities
Developing, planning and implementing strategies that align with business goals to promote growth.
Conducting market research and analysis to inform business plans on commercial opportunities and understand future threats.
Managing relationships with key stakeholders to understand the needs of current customers and devise and implement customer acquisition strategies.
Collaborating with departments across the company (marketing, sales, finance, etc.).
Assisting in setting financial targets and budget development and monitoring.
Monitoring the performance of commercial activities using key metrics and reporting back to the senior management team.
Adhering to all organisation policies and procedures.
Requirements
A minimum of 10 years of sales or commercial experience.
Previous experience in the Hospitality industry is an added advantage.
Excellent sales network and reputation.
High knowledge of partners / key accounts in the region.
Outstanding presentation and organisation skills.
Proficiency in Microsoft Office.
A blend of commercial awareness, analytical and creative thinking, partnered with a strategic mindset.
A deep understanding of business operations, finances, sales and marketing tactics, and market conditions.
Exceptional interpersonal and communication skills to work collaboratively with key stakeholders, both within the business and externally.
Experience in developing and implementing successful business growth strategies that align with the corporate aims of the business.
In-depth understanding of the sector, market research methods, and analysis.
Solid knowledge of performance reporting and financial/budgeting processes.
Strong attention to detail, time management, organisational and leadership ability to guide the business to achieve business goals.
A business qualification - BSc/BA/MSc/MA in business administration, finance or a relevant field, preferably or work experience equivalent.
Proactive, personal drive and enthusiasm.
Aware of and/or experience in the cruise industry.
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