JD is a sports fashion, multichannel retailer of branded sports and casual wear, combining globally recognised brands such as Nike, adidas, Puma and The North Face, with strong private labels such as Pink Soda and Supply & Demand, to provide an elevated consumer experience.
JD Sports will be the exclusive retail partner to TFG and will further bolster our existing Sports positioning, with our Sportscene, Totalsports and Sneaker Factory stores already being the destinations of choice for athletic and leisure sports apparel.
Key Responsibilities:
Build and evolve the brand alongside key marketing team members. Tone, essence, CI and aesthetic plus ensure consistency across touch points of the brand (events, branded activations, store design, content creation, trade, visual merchandising and ecommerce). Creative experience is an advantage.
Be Customer obsessed – Collaborate with Insights and data analytics to identify trends, issues, opportunities for growth and development of the brand and unexplored markets. Truly understand the customer/s
Build strong customer targeted strategies – retention, rewards, new markets.
Have a key understanding of digital marketing and the experience in social media as a communication channel.
Collaborate with all internal partners and external partners where needed to create, lead and brief promotion/media content in all channels.
Work closely and collaborate with product, design & trend forecasting teams to constantly evolve the brand.
Own the collaboration strategy. Build a pipeline of brands and individuals that will build brand value for the JD Group. Influencer marketing and community building plays a big role in this.
A huge passion and drive to make a difference in SA with the ownership of the JD Group CSI and Sustainability.
Ownership and evolution of the production and aesthetic for all seasonal brand campaigns with internal and external partners.
Budget management for content creation and production, purchasing of paid media, influencer and marketing strategies.
Post campaign analysis and reporting of all above KPI's and campaign success on a monthly basis to management teams
Qualifications and Experience:
A relevant tertiary qualification
Minimum 6 years relevant retail & brand experience is essential
Skills:
Proven track record and ability to market a brand by demonstrating innovative and creative thinking within this area.
Ability to persuade and influence both internal and external stakeholders.
Ability to work well under pressure and deliver to aggressive deadlines, incl. problem solving.
Experience in campaign shoots, fashion production and creative directing desirable.
Strong written and verbal communication at all levels of organisation.
Proven leadership and people management ability.
Behaviours:
Effectively considers the diverse needs of various stakeholders
Applies market and business insights in order to drive organisational objectives
Conveys information and communicates ideas in a clear, concise and impactful manner
Understands, anticipates, and meets the needs and expectations of customers
Interprets and simplifies complex and contradictory information when resolving organisational problems
Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.
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