Job title : Video Content Creator (Instagram, YouTube, TikTok)
Job Location : South Africa,
Deadline : December 21, 2024
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Job Overview:
We're seeking a creative and self-motivated Video Content Creator who is skilled at producing high-quality, shareable, viral video content tailored to Instagram, YouTube, and TikTok. You'll play a key role in developing and executing video content strategies that align with our brand, resonate with our target audience, and drive engagement. The ideal candidate has a deep understanding of each platform's unique style, trends, and best practices, and is able to create compelling, on-brand content that attracts and retains followers.
Candidates must be able to create and edit content directly, feel comfortable starring on-camera in original content,
Key Responsibilities:
Content Creation: Develop, shoot, and edit original video content for Instagram, YouTube, and TikTok. This includes short-form videos (Reels, TikToks) and long-form videos (YouTube videos, tutorials, behind-the-scenes, etc.). Must feel comfortable in front of the camera and editing.
Meme Master: Stay up-to-date with the latest trends, challenges, and viral content across Instagram, YouTube, and TikTok. Adapt trends to fit our brand while maintaining a fresh, authentic voice.
Content Strategy: Work closely with the marketing and social media teams to create and implement video content strategies that align with company goals and drive engagement.
Platform Optimization: Tailor content for each platform's unique format and audience, optimizing for maximum reach, engagement, and shareability.
Editing & Post-Production: Edit raw footage into polished, high-quality videos with strong storytelling, clear branding, and compelling visuals. Add music, captions, graphics, and effects as needed.
Community Engagement: Respond to comments, engage with followers, and monitor video performance across platforms. Actively interact with influencers, partners, and content collaborators to build brand presence.
Analytics & Reporting: Track video performance (views, engagement rates, shares, etc.) and use insights to refine content strategies and improve future videos.
Brand Consistency: Ensure all video content aligns with the company's tone, style, and brand guidelines while maintaining creative freedom to push boundaries and experiment with new ideas.
Collaboration: Work with cross-functional teams including marketing, product, and design to create videos that support product launches, campaigns, and brand initiatives.
Qualifications:
Proven experience in creating and editing video content for Instagram, YouTube, and TikTok.
Proficiency with video editing software such as Adobe Premiere Pro, Final Cut Pro, or similar.
Strong understanding of each platform's unique features (Instagram Reels, YouTube Shorts, TikTok trends) and how to leverage them for engagement.
Excellent storytelling skills with a creative approach to video production.
A keen eye for visual aesthetics and attention to detail in video quality and editing.
Ability to create content that resonates with a target audience, drives engagement, and tells a compelling brand story.
Knowledge of social media analytics tools to track performance and optimize content.
Strong communication and collaboration skills; comfortable working with a team and receiving feedback.
Ability to work efficiently in a fast-paced, deadline-driven environment.
Preferred Qualifications:
Experience with motion graphics or animation.
Experience with influencer marketing or working with brand partnerships.
Background in digital marketing, content strategy, or communications is a plus.
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