URW seeks Vice President of Business Development & Innovation to disrupt retail media & experiential industry with innovative go-to-market strategies.Join the team that builds excitement about working at Unibail-Rodamco-Westfield (URW), a company that revolutionizes the real estate industry by developing innovative and engaging places. This role will play a key lead role in developing and implementing an innovative go-to-market strategy to drive powerful vertical sales and product roadmap narratives, strategies, and products to support the sales team to acquire new partnerships, monetize existing partnerships, and generate new revenue channels. Key Responsibilities:• Develop and drive vertical industry (IE Luxury, Automotive) strategies and go-to-market narratives to showcase how advertisers in each vertical can partner with Westfield Rise to drive more impact and engagement for their brand. Strategies will leverage the full breadth of the URW/Westfield Rise eco-system with DOOH, experiential, pop-ups, events, integrations, and sponsorship opportunities. • Develop thoughtful sponsorship opportunities for verticals to integrate into Westfield locations. Work with design and development teams to get ahead of development projects to factor in ideas/needs for Westfield Rise vertical opportunities. Factor in how these opportunities impact and enhance the consumer journey. • Integrate rich data and insights to support vertical narratives. • Collaborate with the Sales team to better understand needs, opportunities, market feedback, etc. to build out the vertical narratives. Partner with the Sales team to roll out new vertical narratives and opportunities. • Develop and manage roadmap of vertical narrative rollout and product development requests/needs/opportunities to ensure key milestones are hit on time. • Look for ways to constantly be developing new capabilities and innovations to maximize the opportunities Westfield Rise launches in market. Work with SVP, Tech Team, and Operations to move from ideation to pilot and execution phases for new capabilities. • Support the Sales team with strategic RFP opportunities to maximize revenue growth and sell-through rates. • Lead and manage a Director of Business Development and Innovation as a strategic partner. • Develop deep and comprehensive market and industry understanding and competitive analysis by understanding trends and insights across the market. Special focus on media/experiential/sponsorship innovation and other properties/transit locations. Requirements:• Visionary Leader - You can rally others around a shared mindset. You love celebrating the wins and encourage diverse and bold thinking. Your storytelling skills are impeccable so effectively communicating across different groups won't be a problem for you. • Disruptor - Not only do you thrive on challenging the status quo, but you live to make it a reality. From your ability to divine future trends, you can create and execute breakthrough strategies that keep the business at the forefront of the industry. • Customer-Centric - You understand client's needs and the consumer's needs and are able to closely align opportunities to create a solution that clients and consumers cannot live without. • Problem Solver - You have a demonstrable record of solving difficult problems using a mixture of wisdom, institutional knowledge, and analysis. You ask the right questions to uncover the root issue to each issue. You leverage a flexible mindset in response to shifting dynamics, adversity, and/or change. • Minimum of fifteen years' experience working in Marketing, Media, and Partnerships • Highly experienced in building go-to-market strategy and narratives, supporting sales organizations or marketing teams. • Proven success driving innovation through business development, product innovation, and new partnerships to drive revenue. • History of thriving in a rapidly changing environment. • Reputation for being able to make informed and sound decisions that propel the business forward. • Able to leverage key industry relationships to uncover new product and revenue opportunities. • Experience working with cross-functional teams to build new product solutions. • Exceptional PowerPoint abilities. • Outstanding written and oral presentation skills. • Excellent analytical skills and a data-driven mindset. • Four-year college degree.
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