Job SummaryDetailed Job DescriptionJob title: Tertiary Education ConsultantsReporting to: Campus Business Development Manager, National Direct Sales Manager & National Business Development Manager.Salary: Basic salary, Petrol card for business related travel, Cell phone, Laptop, Commission & IncentivesHours: 45 hours, Full Time, Normal Hours 08:00am to 16:30pm, Min two Saturdays per month 09:00am to 13:00pm or as required for school events/ campus eventsLocation: Boksburg CTU CampusPurpose of the positionTertiary Education Consultants promote the CTU Brand; build relationships with TOP FEEDER schools as specified and confirmed by Head Office.
Tertiary Education Consultants generate a marketing database by presenting to Grade 8 to 12 learners at various schools and events allocated to their region.
Tertiary Education Consultants create promotional events and functions on campus to generate sales.
Tertiary Education Consultants are required to create a strong presence at the various schools and the surrounding campus region.
Tertiary Education Consultants will market various school solutions in order to build strong relations with schools.Duties & ResponsibilitiesResponsibilities & Dutiesa) School & Client Relations/ Business development • Required to build relationships with key people at schools / teachers/ principles/ parents/ prospective students • Schedule and complete presentations to grade 12 & 11 learners.
• Create opportunity for first contact with learners from Grade 8 to 10.
• Build relationships with funding and student loan organizations • Address customer concerns and issues in a professional and timely manner.b) Database/lead generation • Responsible for booking school appointments with TOP FEEDER schools, present to Grade 11 and 12 learners.
These bookings might be extended to earlier grades where and if required.
• Generate and manage the data collection against a given target • Generate no less than 60 - 80% of school learners in the allocated region • Ensure quick delivery of information cards to the campus after a presentation to ensure quick feedback to leads with all CTU information • Create events and opportunities that will ensure high lead conversion • Create a customer service/customer experience programme on campus that will ensure customer retention and minimize cancellation • Work closely with the campus team, student advisors, facilitators to ensure maximum attendance at events that will secure enrolmentsc) Overall marketing & generate enrolments • Drive brand loyalty.
• Execute marketing plans.
• Book appointments with schools | teachers | prospects and their parents • Liaise with the student advisors as required for consultations & events • Involved in the recruitment of the students for the next year intake • Mining and contacting of the career database • Scheduling appointments/consultations according to the school/campus targets set • Contact with the database as required for events • Work against strict activity and financial targets • Keep in touch with the registered prospects once a month • Registering and enrolling students monthly/quarterly against given targets • Involved with awareness campaigns for the allocated region • Attend and organize CTU CAMPUS events for example Open day's & Open weeks • Branding/ awareness and CTU representation when are where required, together with Campus and Senior management • Marketing various school solutions (i.e.
Teacher training) in order to build sound school relations • Attend trade shows and events to market product./ Overall awareness and presence at schools/ events and region • Overall promotion for the campus • Create a CTU experience for current students (SRC/SSC/ Student life) that will create a positive environment, referrals etc.
• Devise marketing campaigns with the goal of increasing product awareness and increasing sales and profits.
• Plan, organize, and execute marketing and sales programs.
• Act as the point persons for outside, inside and partner sales teams.
• Work closely with marketing teams to create programs.
• Support all company initiatives, give actionable feedback, share best practices and serve as advocate and information source for company.
• Effective lead generation through school relations • Generate leads and secure sales.
• Plan roadshows/ enrolment drives at various distant locations • Determine product/service value delivered throughout customer operations and effectively communicate value to customers to promote new applications and sales.
• Improve forecast performance of business through thorough understanding of underlying demand assumptions.
• Keep abreast of industry trends, competition, and new opportunities • Develop field-marketing plans for improving sales and profitability.
• Assist the team in planning and scheduling marketing campaigns, tradeshows, conferences, industry meetings, etc.
• Recommend innovative and creative marketing approaches for revenue growth.
• Provide sales support and guidance to team for product positioning.
• Monitor field-marketing programs regularly to evaluate the efficiency and effectiveness.
• Be energetic and hardworking and should be able to communicate well with teachers, prospective students, current students and sponsors • Research local competitors • Record keeping of marketing workbook, stats and CRM • Monitor and manage expenditures.
• Recommend marketing techniques and tactics based on changing business demands.
SkillsCore Competencies:Above average presentation skillsBuilding RapportClient/Customer AwarenessIntegrityInterpersonal RelationsListening SkillsOrganizing /Planning AbilityPersonal Work EthicPosition Competencies:Analytical SkillsAssertivenessAttention to DetailComputer SkillsConflict Resolution SkillsConsultative SkillsEnergy LevelFlexibility/AdaptabilityInfluencing SkillsInitiativeInnovation/CreativityLeadership SkillsLearning AbilityMentoring/CoachingMotivationOral CommunicationProblem Solving/Decision MakingSensitivityTactTeam SkillsTechnical Knowledge/ProficiencyTenacityTolerance of StressWritten SkillsExperience & Qualifications RequiredExperienceExperience in academic advising or related careers in post-secondary education is preferredProficiency in Microsoft Office Suite
