We are one of the work from anywhere companies with 2,000+ team members utilizing our virtual office, eXp.World. This role is work-from-anywhere within South Africa.
Who is eXp?
Doing the audacious is part of eXp Realty's DNA. We are a company that rewards creative minds who can offer bold solutions, where opinions matter, anything is possible and the outcome can be revolutionary. As a global full-service real estate brokerage utilizing a 3-D, fully immersive, cloud office environment, offering 24/7 access to collaborative tools & training, eXp has broken the traditional mold of real estate. We are doing big things.
Come join us at eXp Realty – a 7x Glassdoor Best Places to Work organization!
What you will do:
The Senior Vice President (SVP) of Marketing, International will lead eXp's global marketing strategy, driving growth, agent acquisition, and brand development. Reporting primarily to the International team and using the advice process to collaborate with the Chief Marketing Officer (CMO) of eXp Realty, the SVP will manage key marketing operations such as HubSpot-based CRM, drip campaigns, newsletters, and event management. Additionally, the SVP will focus on building the personal brand of eXp's International Leadership Team across social channels, while supporting global growth initiatives, unique selling propositions (USPs), and the Luxury division.
At eXp Realty, we believe in empowering our team members with the tools and freedom to thrive in a truly unique, cloud-based environment. Having been consistently recognized by Glassdoor as one of the "Best Places to Work" multiple years in a row, we are proud to offer a collaborative, innovative culture that puts people first. Our employees enjoy the flexibility of working from anywhere, while being part of one of the fastest-growing real estate companies in the world.
Founded by Glenn Sanford, who is not only the visionary behind eXp's agent-centric model but also the current leader of our International Expansion, you'll have the rare opportunity to work shoulder to shoulder with a pioneer in the industry. Glenn's dedication to the company and his leadership style fosters a sense of innovation and inclusion, ensuring every voice is heard and that we constantly push the envelope to expand globally.
Our commitment to international expansion is one of the most exciting aspects of working here. As we continue to grow, you'll be at the forefront of building the brand in new markets, developing marketing strategies that resonate with agents and clients around the globe, and shaping the future of real estate on a global scale.
By joining eXp, you're not just taking on a role—you're joining a community of passionate professionals, supported by cutting-edge technology, and driven by a culture that rewards innovation, collaboration, and continuous learning.
Key Responsibilities:
Global Marketing Leadership: Lead the international marketing team and oversee International marketing roles. Foster real-time collaboration through virtual environments like metaverse-style war rooms in eXp.World and Discord, driving key marketing decisions.Consultation with the CMO: Use the advice process to consult with the CMO on major strategic decisions, ensuring that international marketing efforts align with eXp's global brand standards and regional needs.HubSpot Marketing Hub, CRM, Drip Campaigns, Newsletters & Marketing Analytics: Oversee the development and execution of HubSpot-based Marketing Hub and CRM systems to manage international agent relationships. Utilize HubSpot's automation features to manage social media, drip campaigns, newsletters, and personalized marketing touchpoints that enhance engagement and support agent recruitment.Event Management & Recruitment: Lead international marketing events and recruit individuals with a marketing mindset through internal talent marketplaces or external sources. Build local marketing expertise across regions to support eXp's growth.Personal Brand Building & Social Media Engagement: Actively build and manage a personal brand on key social platforms such as LinkedIn, Twitter, Instagram, and future International eXp channels. Drive engagement across both established and new social media channels through dynamic content.Training & Development: Conduct regular classes and workshops for individuals in marketing roles, helping them leverage HubSpot and other tools effectively. Also doing regular training for agents on marketing best practices for their individual businesses.Automation, Citizen Development, & Marketing Tech Innovation: Act as a citizen developer, using low-code/no-code platforms to automate processes and streamline marketing operations.Cultural Sensitivity & Localization: Lead culturally relevant marketing campaigns that resonate with local markets. Fluency in multiple languages (e.g., French, German, Italian, Portuguese) is highly valued.OKR Setting & Tracking and NPS Integration: Collaborate with the International team and the broader Marketing organization to set and monitor OKRs that align with eXp's international growth objectives.Engagement with Leadership Team: Actively engage with the International Leadership Team, attending regular sprint planning, stand-ups, check-ins, OKR development sessions, and in-real-life (IRL) Quarterly Business Reviews (QBRs).How you will grab our attention:
Required Skills:
Proven leadership in global marketing, with experience managing remote, distributed teams.Expertise in HubSpot CRM, Marketing Suite and Sales Hub.Data-Driven Marketing & ROI Analysis: Proven ability to analyze and report on marketing ROI.Cross-Functional Collaboration: Ability to collaborate across Growth, Operations, Finance, and Leadership teams.Strong background in event management and recruitment for marketing talent.Familiarity with using virtual collaboration platforms such as eXp.World, Trello, and Discord.Marketing Tech & Automation Expertise: Proficiency in using automation tools such as HubSpot.Multilingual abilities (French, German, Italian, Portuguese) are a strong advantage.Personal Qualities:Self-directed, adaptable, and highly visible across virtual platforms.Collaborative, comfortable leading in virtual spaces, and committed to continuous learning.EEO Statement: We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, eXp is proud to be an Equal Opportunity Employer.
#J-18808-Ljbffr