The Amazon Flex team is looking for a Sr. Marketing Manager - CA to own the acquisition, onboarding, and activation of delivery partners across Canada. This is a high impact and exciting role which involves end-to-end ownership of delivery partner top funnel strategy, budget, channel selection, and optimization. This individual will be leading a team in charge of developing and deploying online and offline marketing campaigns at both a country and regional level, as well as managing internal channels to improve conversion.
A successful candidate will have experience in executing and optimizing growth marketing campaigns through online and offline channels. They will have previous experience in executing campaigns through social media, Google Ads, and job boards. The candidate will be customer obsessed and focused on delivering results with clear ROI. They will demonstrate an ability to clearly communicate ideas and strategies, especially through written communication. They will be an analytical thinker who loves solving problems. Experience in Excel is also required.
Key job responsibilitiesDevelop Amazon Flex CA acquisition, onboarding, and activation vision and roadmapPartner with North American team to establish and monitor goals and performanceOversee the planning, execution, and optimization of Flex omni-channel campaigns, tailored at the regional levelEnsure Flex DP onboards meet capacity targets by overseeing gap closing tactics and executionManage the CA Acquisition budget to achieve onboarding goalsDesign the CA DP engagement strategy, and execute engagement marketing levers to build loyalty among driversDrive collaboration with internal and external stakeholders such as World Wide team, BI, Social Media agency, Central Paid Search team, Tech teams to test and create the best acquisition campaigns and experienceDevelop and execute strategic initiatives and marketing improvements based upon program insightsCreate mechanisms to standardize marketing management, scale manual processes, and quickly surface and escalate areas of opportunityProof marketing communications in local languages including Canadian French for effectiveness and clear communication Minimum Requirements6+ years of professional non-internship marketing experience7+ years of developing and managing acquisition marketing or channel programs experienceExperience using data and metrics to drive improvementsExperience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)Experience building, executing, and scaling cross-functional marketing programsExperience developing and executing campaigns across a multitude of time zones and languagesSpeak, write, and read fluently in French Additional RequirementsExperience driving direction and alignment with large cross-functional teams and agency partnersExperience designing and executing joint marketing plans with strategic alliance partners with a global footprint Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status. If you would like to request an accommodation, please notify your Recruiter.
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