Head of Performance Marketing
Kick-start your career in the online gaming world and experience the very latest in technology and innovation.
The Department:
We operate at the forefront of brand, search engine and content syndication marketing to achieve results that are a cut above the rest. With dedicated teams of both on- and offsite SEO specialists, the Acquisition Marketing department is constantly attaining new benchmarks. Once you add a full-service web and app development, as well as a Content Management team to the mix, you literally have a group of enthusiasts who are working at the leading edge.
Purpose of the Role:
The Head of Performance Marketing to manage a team of Performance Marketers and the Team Lead of App Store Optimization who leads a team of ASO Execs. The Head of Performance Marketing will also be responsible for implementing all Paid strategies ranging from PPC networks/platforms to media buying for its clients. The role will also drive acquisitions strategies across various Digital assets to optimise conversion and acquisitions.
Duties include, but not limited to:
Lead and support the performance marketing team and Team Lead (App Store Optimisation)
Manage and build a team of Performance Marketing experts to drive the company's acquisition strategy forward
Skills Development and Growth of the team
Strategy and Performance Reports
Drive Campaign Performance & Optimization
Identifying powerful keywords to drive the most valuable traffic
Competitor Analysis
Manage and ensure accurate spend on approved budgets
Budget Proposal and Signoffs
Drive accurate Campaign Admin and Recon
Industry trends
Keep on top of updates in the Performance marketing space
Ensure the team stays upskilled and continue to review opportunities
Key Focus Channels
Pay per Click
Display Marketing
Push / Messenger Marketing
Social Media Marketing
Paid App Store like ASA/CPI
Emerging Platforms like Influencer marketing
Campaign Performance
Planning and implementing campaigns across channels
Analysis of performance & optimizing based on established KPIs
Ad copy, banner and video measurement and optimization
Ensuring growth and commercial focus on R&D campaigns
Take responsibility for improving PPC ad creative, impression share, quality scores, cost per click, cost per conversion
Enhance tracking and enable retargeting across multiple platforms and providers
AB & Multi Variant Testing
Growth and Expansion
Discovery, vetting paid networks, platforms, and mediums.
Scale and focus what works and integrate learning from others
Identify and drive integration opportunities to open additional traffic sources
Supplier management and communications
This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives.
Essential Criteria:
Proven senior management experience in managing a department with direct reporting of a team
Demonstrates consistent behaviour aligned to the Organizational Culture
Experience with website analysis using a variety of analytics tools including Google Analytics as well as reporting tools.
Proficiency in managing performance accounts in a variety of business verticals
Demonstrated stress management with the ability to absorb and deliver consistently and positively
Desirable Criteria:
Degree in Marketing, business-related field
Experience working with popular PPC ad platforms (Google Ads, Apple Search Ads).
Experience with Mar Tech set ups to enforce ROI.
Person Specifications:
Management, Motivation and Leadership
Effectiveness and Delivery
Attention to Detail
Organising & Planning
Accountability And Execution
Initiative
Ownership & Accountability
Resilience
Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.
Shortlisted candidates may need to complete an assessment.
This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.
Should you not hear from us within 2 weeks, please deem your application as unsuccessful.
The perfect place to work, play and grow!
About Us
We believe in hiring talented, hardworking and ambitious people from all over the world. In return, we ensure a supportive working environment, access to leading edge technologies and a commitment to social awareness and equity.
Working in this unique and highly competitive industry means that we have to take risks and be innovative. The way we do this is by allowing for mistakes, but also making sure we learn from them. And with a multi-cultural workforce that's unparalleled in its diversity and dynamism, we also offer plenty of scope to grow on a personal level too.
Best of all, we do this while enjoying ourselves as much as possible!
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