Overview: The company is looking for a Social Media Specialist who will be responsible for developing and implementing social media strategies to enhance brand presence, engage audience and drive business growth. A core focus will be in creating compelling content, managing social media channels and analysing performance metrics to optimize social media presence. Requirements A qualification in Social Media Marketing or a related field3 years or more experience in the or a similar positionProficiency in Sprinklr, Hootsuite, Asana or OlapicDuties Strategy Development: Create and implement engaging social media strategies for various brandsChannel Management: Handle daily operations on platforms like LinkedIn, Facebook, Twitter, Instagram, TikTok and YouTube, tailoring content for eachContent Planning: Oversee and schedule content delivery using tools like Sprinklr, Hootsuite and AsanaMultimedia Creation: Produce or outsource engaging multimedia content across platformsCampaign Management: Develop and manage competitions and promotional campaignsInfluencer Relations: Build relationships with key influencers on social mediaAudience Research: Conduct research to understand target audiencesCommunity Engagement: Facilitate discussions and respond to social media interactionsPerformance Analysis: Monitor and report on social media performance using analytics toolsTrend Evaluation: Research trends to improve measurement of social media activityCompetitor Analysis: Analyze competitor strategies for insightsPerformance Recommendations: Suggest improvements to boost engagement and brand awarenessBudget Management: Oversee the budget for social media initiativesStaff Education: Train staff on social media best practicesTeam Collaboration: Foster collaboration across departmentsClient Liaison: Communicate regularly with clients via various channelsMarketing Support: Assist the marketing team with content creation and event support