Key responsibilities:Content creation and curation:Develop, schedule, and publish compelling content across multiple social media platforms, including text, images, videos, and graphics, aligned with brand messaging. Social media strategy development:Create and implement comprehensive social media strategies to achieve specific marketing objectives, including audience growth, lead generation, and brand awareness. Community management:Engage with followers by responding to comments, messages, and queries promptly, fostering positive interactions and addressing customer concerns. Data analysis and reporting:Monitor social media analytics to track campaign performance, identify trends, and make data-driven adjustments to improve engagement and reach. Campaign management:Plan and execute social media campaigns, including paid advertising, influencer collaborations, and promotional initiatives. Trend monitoring:Stay updated on emerging social media trends, platforms, and best practices to adapt strategies accordingly. Brand consistency:Ensure all social media content aligns with the company's brand identity and voice across platforms.Copy Writing:Compelling copy for every product manufactured.Marketing calendar:Creation and implementationOnline store materials:Video, animation, reels etcPhoto Shoots:For online content and online store.Retail Window:Instore integrated campaignsRetail sales incentives and sales training materials:Creating content.Music for Store:Updating music that fits the brandeCommerce channels:Updating look feel of online store web banners etc.Collaboration:Work with other marketing teams, designers, and stakeholders to coordinate social media activities and align with overall marketing goals.Required skills:Excellent writing and communication skills:Ability to craft engaging copy and effectively communicate with diverse audiences across social media platforms. Visual design understanding:Basic graphic design skills to create visually appealing content. Analytical skills:Proficiency in using social media analytics tools to interpret data and make informed decisions. Time management and organization:Ability to prioritize tasks and manage multiple social media accounts efficiently.Digital marketing knowledge:Understanding of digital marketing concepts, including SEO, paid advertising, and social media marketing best practices. Working experience with Shopify.Adaptability:Ability to quicSalary: R Job Reference #: 1147461