Digital Marketing Coordinator

About the job Digital Marketing CoordinatorJob purpose:The role requires the ability to plan and execute all digital marketing strategies set by the Group Marketing Manager, determined by the Companys business.Relevant Qualification in Digital Marketing3 5 Years experience in a digital marketing role.Proven experience developing and executing digital marketing plans and campaig ns in a B2B environment.Understand search engine optimization and how it is appliedUnderstand pay-per-click strategies and tactics.Excellent written and verbal communication skills.Responsibility:Carry out digital marketing in alignment to Business and Divisional objectives.Coordinate divisional strategy sessions to understand divisional strategies.Create digital content that supports divisional and business strategies.Build and optimize our digital platforms to increase the companys digital presence and visibility to ensure that the Company brand is front of mind.Brainstorming and implementing creative digital growth strategies to generate leads.Develop a holistic digital marketing strategy and execute it, through conducting competitor and audience research.Create monthly marketing strategies: Generating content ideas, allocating budgets, coordinating photoshoots, scheduling and implementing.Monthly & ad hoc campaign reporting: Reporting on the performance of all digital marketing activities against goals (ROI and KPIs), and providing recommendations to optimize future performance.Social Media community management: Maintain customer satisfaction and resolve any issues they may be experiencing in a timeous manner.
Keep response scripts updated as and when changes arise.Keeping abreast with new trends and insights to optimize campaign performance and ad spend.
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