Responsibilities:
Campaign Management
To plan, schedule & post branded content across owned social media channels based on marketing & promotional calendar
Manage the above content through monthly social media & paid schedules
To plan & share branded content across external partner social media channels (malls, media titles, etc)
Manage brand & product placement to deliver on strategic omni channel objectives
Build & manage relationships within collaborations & influencers
Community management, customer engagement & daily conversations on social media
Liaising with customer service, logging of daily complaints & online reputation management
Amplify messaging on social media for brand events or engagement activities
Drive data acquisition through social media
Weekly & monthly reports to marketing team & management
Competitor analysis & opportunities
Trending topics & relevant news/ opportunities
Copy writing for accompanying post copy & customer responses.
Community Management
Execute a results-driven social media strategy as part of the digital team.
Manage brand & product placement to deliver on strategic omni channel objectives
Collaborate with marketing team to create a social media calendar aligned to the marketing & promotional plan.
Work with copywriters and designers to ensure content is informative and appealing
Manage the above content through monthly social media & paid schedules
Develop and curate engaging content for social media platforms.
Assist in the creation and editing of written, video, and photo content.
Attend events and produce live social media content
Amplify messaging on social media for brand events or engagement activities
Maintain unified brand voice across different social media channels.
Monitor social media channels for industry trends.
Interact with users and respond to social media messages, inquiries, and comments.
Review analytics and create reports on key metrics.
Build & manage relationships within collaborations & influencers
Liaising with customer service, logging of daily complaints & online reputation management
Drive data acquisition through social media
Weekly & monthly reports to marketing team & management
Competitor analysis & opportunities
Trending topics & relevant news/ opportunities
Copy writing for accompanying post copy & customer responses
Qualifications and Experience:
Diploma or tertiary studies in Digital marketing, communications, PR or similar
Passion, Confidence and 4-6 years' experience in a similar role working in social media and proficiency with major social media platforms and social media management tools.
Skills:
Excellent social listening skills
Ability to understand historical, current, and future trends in the digital content and social media space
Strong copywriting and copy editing skills
Top-notch oral and verbal communication skills
Impeccable time management skills with the ability to multitask
Detail-oriented approach with ability to work under pressure to meet deadlines
Direct experience in social media management tools (Hootsuite etc)
Up to date with key trends & industry news
Ability to work well under pressure
Deadline driven / time management
Team player with a Can-do attitude
Innovative and Organised
Resilient and courageous
Self-managed and Takes the initiative
Curious / enquiring mind
Fashion trend enthusiast
Experience with Microsoft office.
Behaviours:
applies market and business insights in order to drive organisational objectives
conveys information and communicates ideas in a clear, concise and impactful manner
understands, anticipates, and meets the needs and expectations of customers
consistently makes timely, well-rounded and informed decisions
interprets and simplifies complex and contradictory information when resolving organisational problems
assesses and improves the efficiency, effectiveness, and quality of various work processes
leverages new technology to enhance productivity, improve problem solving, and support business growth
Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.
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