Marketing ConsultantBusiness Unit: Marketing
Function: Marketing Management
Date: 13 Aug 2024
DISCOVERY MARKETING | Marketing Consultant – Health (Johannesburg)About DiscoveryDiscovery's core purpose is to make people healthier and to enhance and protect their lives. We seek out and invest in exceptional individuals who understand and support our core purpose, and whose own values align with those of Discovery. Our fast-paced and dynamic environment enables smart, self-driven people to be their best. As global thought leaders, Discovery is passionate about innovating in order to not only achieve financial success, but to ignite positive and meaningful change within our society.
About the roleThis Marketing Consultant role is for the Discovery Health portfolio. Discovery Health is the leading medical scheme administrator in South Africa, providing administration and managed care services to over 3.3 million beneficiaries. This position will be Hybrid with 3 days in office and 2 days working from home. This portfolio is responsible for marketing strategies that support key Discovery Health strategic initiatives, specifically driving engagement of Discovery Health Medical Scheme members to shift key health behaviours and improving health outcomes through the uptake of key value-added offers and member benefits.
Key Purpose The implementation of brand and communication strategy within required timelines, within budget and at the Discovery marketing standard.Areas of responsibility may include but not limited to: Input into the creation and implementation of marketing project plansTranslate communication into different media and positioning for different audiencesInteract with relevant business areas and marketing centres of excellence:Align on marketing deliverablesObtain and manage approval aligned to the sign off SOPManage expectations of all stakeholdersMaintain and build reciprocal relationshipsBudget monitoring and supporting the costing and approval processTake end-to-end accountability and responsibility for assigned marketing deliverablesEnsure quality of outputs and attention to detailReflect on all projects and identify opportunities for continual improvementExceptional verbal and written English communications skillsVerbal and written French and/or Portuguese communications skills (advantageous but not a requirement)Exceptional attention to detailAbove average ability to multi-task on multiple projects without compromising deliverables or stakeholder relationshipsTime and project management skillsAbility to convert technical information to audience appropriate communicationAbility to critically evaluate communication elements including rationale for channel selectionInfluence and persuasion skills aligned to project deliverablesAbility to work well within the brand team as well as across cross-functional teamsAbility to structure, present and sell new ideasEducation and Experience Qualifications Minimum 3 years experience in Marketing, PR or CommunicationRelevant clinical and healthcare experience would be advantageous.Knowledge Discovery's productsAll relevant promotional channelsAgency process and relationshipsPrint and production processesCritical elements of successful communicationBroader marketing planningEMPLOYMENT EQUITY
The Company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
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