Description Our client in the FMCG Industry is currently looking to employ a Social Media Manager to be office-based in Maitland, Cape Town.
To develop strategies to increase followers, creating and overseeing social campaigns, producing content, reviewing analytics, and communicating with key stakeholders.
A wonderful career opportunity awaits you.
QUALIFICATIONS: National Diploma in Marketing, or other relevant qualification.COMPETENCIES AND TOOLS: Performance Analysis.Google Analytics.Google AdWords.Email Marketing.Meta Business Suite.SMS Marketing.Social Media Marketing.Social Media Strategies.Campaign Evaluation.Competitive Analysis.Digital Marketing.Twitter PPC.Microsoft CRM.Microsoft Office Suite.IBM Watson Campaign Automation.SMS Portal-Bulk SMS Service.Planning.Client Service.KEY RESPONSIBILITIES: Leading the development and execution of the social media strategy through planning, conceptualisation, and reporting of the social media content.Responsible for the planning and execution of the social media content calendar and content creation for Always on social media.Responsible for the effective use of social media to build the company.Ensure social media content is executed according to the promo grid, as well as the content calendar.Ensure social media content is in line with the overall business strategy.Brief Marketing Manager on advanced analytics needed to gain a deeper understanding of the social media customer and our general target market.Use engagement posts to gain additional insight into the customer according to business objectives.Ensure the business is kept up to date with new trends, measurement, best practices, benchmarking, and tools, and that these are included in the business plans.Continuously improve the Social Media Function by capturing and analysing appropriate social data/metrics, and then acting on the information.Managing execution of Social Media and Native campaigns, including briefing of the internal team, sign-offs and timely delivery.Managing execution of CRM campaigns, including briefing of the internal team, sign-offs, and timely delivery.Setting up campaign schedules, Formatting, cleaning, and sorting data, Query handling, creating cost estimates and billing instructions.Assess social media marketing strategies to determine the rate of return. Identify and tap into new channels to optimize ROI and fuel revenue growth.Managing the execution of social media campaigns, ensuring the Go live and deliver on the pre-determined OKRs for various departments.Optimising campaigns to produce the best results based on decisions derived from weekly reporting.Trafficking ad material from clients and creative agencies.Reporting on the performance of the campaign, during and post campaign and drawing up insights and a post-campaign analysis.Managing execution and performance of digital campaigns including, optimising during the campaign, and reporting post campaign.Liaising with clients & suppliers regarding timing plans & approvals, Media planning, structuring campaigns with the internal team, and buying and trafficking of ad material.
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