Media Buyer - Social Media StrategistAs a Media Buyer for our client, you will be directly responsible for the strategy, implementation, iteration, analysis, and success of all advertising channels and systems for our client's profit center.This includes the following:Strategize and plan advertising systems for various products/services under the organization's umbrellaDevelop and implement advertisements, funnels, and systems to ensure the success of advertising programsDesign, build, and test variants of sales funnelsWrite, iterate, and test variants of sales page copy, email copy, and ad copy Design and/or strategize the development of creative with the organization's team and design service providersObjectiveAchieve greater than a 1:3+ ROAS ratio across Facebook, Google Search, YouTube, TikTok, and other advertising platforms.ResponsibilitiesIdeate, strategize, plan, execute, and optimize comprehensive advertising systems, funnels, media plans, and campaignsBuild, launch, test, and iterate ad campaigns across Facebook, YouTube, Google, AdRoll, LinkedIn, etc.Continuously monitor, test, and iterate campaign performance and implement optimizations to maximize ROI, ensuring KPIs and benchmarks are met in both short and long-termWrite ad copy, sales page copy, and support email copy for full funnel solutionsWork with operations and sales counterparts to build marketing and media strategies for new products/servicesInterview customers and target personas to build comprehensive marketing workbooks and copywriting cheatsheetsConduct competitive research and "funnel hack" strategies implemented by competitorsWork with executive team for new product/service releases as well as offer developmentBuild and monitor reporting dashboards using Hyros and internal tools on Google Data StudioBuild automations using Zapier and CRMs (GHL) to streamline funnel strategiesDaily TasksAnalyze ad performance across all accountsDevelop new media buying campaign strategiesCommunicate with executive teams for video creative requirementsWork with video editor to communicate the message of video content for ad channelsWork with design agency to customize/develop graphics for ad campaignsConsult with the team on new marketing strategies to implementCoach and consult clients on their marketing strategies/campaigns (part of our coaching program)Conduct asset reviews for clients on advertising strategies/campaigns (part of our coaching program)Build, test, and optimize sales funnels for internal/external useWrite, test, and optimize ad copy, sales page copy, and email copyBuild dashboards/reports for advertising analysisStrategize with profit center leaders on client acquisition strategies for new products/servicesParticipate in executive/team meetingsBuild resources and assets to be used in marketing assetsDevelop training initiatives and lessons to assist team members, clients, and also to be used as lead generation strategiesKey Performance Indicators1:3 minimum ROAS across all channelsCPL
