Realpay is seeking a highly self-motivated individual with Digital Marketing Skills and an analytical mindset to join our team. If you are excited about this opportunity and meet the requirements, we'd love to hear from you!Job Requirements:Oversee the company's marketing program, covering areas including but not limited to social media, SEO, video creation, advertising, user experience, user interface, branding, analytics, and website management.Implement country and market specific marketing campaigns to generate new business and create brand awareness.Monitor and report on campaign effectiveness using metrics and analytics.Be an integral part of market entry in new proposed countries through research and analyses of landscape, products, and competitors presence.Assist with new product launches in countries from a marketing perspective.Assist with the creation, preparation, and completion of the go-to-market strategies.Design and coordinate engagement marketing collateral across various platforms.Maintain relationships with external vendors/agencies for marketing services needed.Assist the Events, Marketing & Design Specialist with the draft and management of the marketing budget.Use CRM tools to track customer engagement interactions and support engagement strategies.Manage social media platforms for regular posts and meaningful audience engagements.Write compelling content, provide input for campaigns, and relevant social media posts.Support SEO and SEM initiatives for enhanced online visibility.Develop video and animation strategies that support marketing campaigns, product launches, social media engagements, and other marketing initiatives.Create video/animation content.Implement new techniques and technologies to enhance the effectiveness of marketing content.Identify conferences, webinars, Q&A's, and PR events to gain brand awareness and new business opportunities.Experience:Minimum 5 years relevant experience in marketing, social media, and content development.Proficient with social media platforms and related content.Education:Matric or NQF equivalent qualification is essential.Bachelor's Degree in marketing, advertising, communication, or related field.Short courses will be advantageous.Sufficient knowledge of banking environment and payments solutions will be advantageous.Proficiency in MS Office, Adobe Creative Suite, and Animation Software.
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