Senior Sales Associate and Tasting CounterThe Senior Sales Associate and Tasting Counter will be responsible for providing a superior customer experience through wine sales, tastings, and exceptional customer service. This role will support the Sales Manager in meeting sales targets and providing leadership and guidance to junior sales associates.Key Responsibilities:Meet and exceed sales targets by building and maintaining strong customer relationships.Provide expert recommendations on wines based on customer preferences and needs.Upsell and cross-sell products to increase revenue and customer satisfaction.Tastings:Conduct wine tastings for customers and provide expert knowledge on wine regions, varietals, and production processes.Deliver engaging and informative presentations on wine-related topics to groups of varying sizes.Create a welcoming and educational atmosphere that promotes customer engagement and sales.Customer Service:Provide exceptional customer service by addressing customer needs and concerns promptly and professionally.Respond to customer queries and requests via phone, email, or in-person.Develop and maintain a strong understanding of customer preferences to provide tailored recommendations and improve customer satisfaction.Leadership:Provide guidance and support to junior sales associates, including training on wine knowledge, sales techniques, and customer service skills.Motivate and inspire the team to meet and exceed sales targets.Collaborate with the Sales Manager to develop sales strategies, identify opportunities for growth, and implement initiatives to improve sales performance.Qualifications and Experience:Bachelor's degree in Hospitality, Sales, or related field.5+ years of experience in wine sales and tastings, with a proven track record of meeting and exceeding sales targets.In-depth knowledge of different wine regions, varietals, and production processes.Exceptional customer service skills, with a strong ability to build and maintain customer relationships.Strong leadership and mentoring skills, with a track record of motivating and inspiring teams to achieve sales targets.Excellent communication and presentation skills, with the ability to engage and educate customers on wine-related topics.Strong business acumen and problem-solving skills, with the ability to analyze sales data and identify opportunities for growth.Working Conditions:This role requires standing for extended periods of time, as well as the ability to lift and move heavy wine bottles and cases.The position may require working on weekends, holidays, and during peak seasons.Additionally:It is a specific term and condition of your employment that you may be required to perform other reasonable requests and duties in the course and scope of your employment with the Company. Your job title does not define or restrict your duties, and you may be required to undertake other work within your abilities at the request of the Company, particularly noting your experience in and ability to assist with the organisation, planning, and execution of all festivals and events.
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