Work Flexibility: HybridIn this role, you will be responsible for setting the strategic direction for the Joint Replacement portfolio within EEMEA.
Supporting a re-aligned marketing structure with a clear focus by franchise, you will provide guidance for all relevant Joint Replacement marketing and education plans in the region.
You will ensure alignment with all critical stakeholders to drive above-market growth in all segments we compete in.
This is a senior-level role covering the EEMEA region, particularly Russia, Turkey, Poland, Central Eastern Europe, the Middle East, and South Africa.
You will work with a dedicated marketing team across the region to drive awareness of our broad Joint Replacement portfolio and build and execute plans to compete for category leadership.What you will do:Coach others on the market positioning and strengths/weaknesses of key competitorsShare marketing intelligence and information with the teamInterpret competitive analysis and incorporate it into marketing strategy for product or portfolioAnticipate future competition types and develop processes to improve competitive analysis accuracyDefine the Joint Replacement portfolio strategy for premium and mid-tier segments in EEMEAManage the PLCM strategy for EEMEA in close partnership with RA/QAEnsure all AMP's and CP's in the region align with the franchise strategy by guiding local Marketing teamsDrive the adoption of ProLaunch for new product introduction plans, tracking and monitoring progressCollaborate with PMs and commercial leaders to execute region-specific marketing & education activitiesManage pricing & margin management across all regionsAllocate financial resources and manage Joint Replacement investments in focus countriesProvide technical expertise with respect to specified product areas, including product knowledge and sales trendsFacilitate the annual product planning (APP) process for the Joint Replacement portfolioOrchestrate coordinated product launches in-countryEstablish relationships with Global and European Marketing teams, producing reports and sharing territory informationDetermine and coordinate all Joint Replacement Training & Education activities for HCPs in EEMEAMentor teams in developing targeting and positioning statements that align with strategic plansGuide teams in allocating marketing resources to customer acquisition and retention objectivesProvide strategic direction to the field sales organization through various communications and presentationsLead a team of professionals, developing employees, and fostering personal growth and developmentWhat you need:Bachelor's degree in marketing, business or related discipline requiredMBA preferred10+ years of work experience required7+ years medical device or marketing/sales experience preferred 4+ years of people management experience preferredExcellent presentation and interpersonal communications skillsStrong analytical and problem-solving skillsAbility to manage multiple projects while delivering on established timelinesAbility to be persuasive in the absence of organizational authorityMust be able to understand and work within complex interdivisional procedures and policiesDemonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)Must be able to manage time, projects, stress and conflictMust be able to bring tasks through to completion with minimal supervisionMust be able to communicate / present to large groups of peopleTravel Percentage: 50%
