Job title: Senior Manager – Proposition DevelopmentCompany: Tower GroupJob description:Job SummaryKey accountabilities and decision ownership:Market Research:Understand customer needs, preferences, and pain pointsDeep research/understanding of what motivates customers to choose one proposition over another (Focus Groups, Secondary Data, etc.)Gathering data on market trends, competitor propositions and industry dynamicsValue Proposition Design:Based on customer insights/needs, design the propositionDefine benefits and advantagesCreate unique differentiationMarket Testing:Test proposition in the market with customersConducting POC's and fine-tuning propositionsSupport in market development and assist sales in selling the first few units in marketGTM Design:Working with sales in defining channels to marketWork with marketing in designing campaigns to drive the required demandOverall responsible for the revenue and market share growth of SME segmentCollaborate with industry vertical leads and teams to unlock growth in scaling industries and/or strategic accountsInternal and External stakeholder engagement and partner management related to growth of segmentCore competencies, knowledge and experience:Effective Communication and stakeholder management. Must have the ability to influence and challenge decisionsBusiness Acumen and data-drivenAnalytical Thinking and Problem SolvingIn-depth understanding of segmentation strategies and proposition managementDemonstrated ability to lead cross-functional teamsMust have technical / professional qualifications:Matric3 Year Business Degree or related industryBusiness post-graduate degree or diploma an advantage5-8 Years of Experience in B2B Product Management, Client Value Management or Segment marketingICT or financial services experience essentialBudget owned: Not ApplicableExpected salary:Location: Johannesburg, GautengJob posting date: Sat, 17 Aug 2024 22:41:06 GMTApply for the job now!
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