Senior Manager - Proposition Development

Key accountabilities and decision ownership(max 5):Market Research:· Understand customer needs, preferences, and pain points· Deep research/understanding of what motivates customers to choose one proposition over another (Focus Groups, Secondary Data, etc.)· Gathering data on market trends, competitor propositions and industry dynamics.Value Proposition Design:· Based on customer insights/needs, design the proposition· Define benefits and advantages· Create unique differentiationMarket Testing:· Test proposition in the market with customers· Conducting POC's and fine tuning propositions· Support in market development and assist sales in selling the first few units in marketGTM Design· Working with sales in defining channels to market· Work with marketing in designing campaigns to drive the required demand· Overall responsible for the revenue and market share growth of SME segment· Collaborate with industry vertical leads and teams to unlock growth in scaling industries and/or strategic accounts· Internal and External stakeholder engagement and partner management related to growth of segment Core competencies, knowledge and experience (max 5):· Effective Communication and stakeholder management. Must have the ability to influence and challenge decisions· Business Acumen and data-driven· Analytical Thinking and Problem Solving· In depth understanding of segmentation strategies and proposition management· Demonstrated ability to lead cross-functional teamsMust have technical / professional qualifications:· Matric· 3 Year Business Degree or related industry· Business post-graduate degree or diploma an advantage· 5-8 Years of Experience in B2B Product Management, Client Value Management or Segment marketing· ICT or financial services experience essentialBudget owned: Not Applicable