Senior Manager: Digital & Marketing Analytics

Job DescriptionTo unlock revenue & efficiency opportunities through effective data management & analysis, to turn large and complex data sets into clear and actionable insight, streamline reporting and develop clearer ways of visualizing the most important metrics and trends, to proactively seek fresh insight and opportunity, to develop and manage governance around data collection, data management & reporting for the digital marketing function as it relates to, but not limited to, Digital, Social & Ecommerce.QualificationsDegree in Marketing, Analytics, IT or equivalentExperience5-7 years advanced In-depth knowledge of marketing technology.
They need to be digitally savvy, especially with regards to digital development and digital channel engagement.
Ability to track, measure, and report on results of various marketing functions to determine ROI.
Advanced in data segmentation and reporting within a Digital Analytics and Marketing Automation systemThe role requires someone who can navigate conversations and drive adoption and understanding of analytics at all levels of the organization, across teams and management levels.
Must be able to identify trends and patterns and recommend long-term solutions to support brand reputation.
Investigate and identify digital challenges globally and in country according to global trends.
Salesforce marketing cloud experience advantageous.Additional InformationBehavioral Competencies:Convincing PeopleDeveloping StrategiesDirecting PeopleEmbracing ChangeEmpowering IndividualsTechnical Competencies:Data Driven Digital MarketingDigital Analytics and ReportingMeasuring Marketing and CommunicationPlatform ManagementRisk ManagementStakeholder Management Rise and grow with a career at Standard Bank GroupJoin a committed group of 50 000+ people who stand behind one common purpose: Africa is our home, we drive her growth.
We firmly believe that our people are our greatest competitive advantage.
It's only through our people's expertise and dedication that we are able to bring our purpose and strategy to life in service of our clients and society at large.
That's why we strive to create a work environment where our people can thrive, where they are able to bring their whole selves to their work and are empowered to pursue their dreams and aspirations.
Join us as we Transform our Business