Senior Manager Category Management - Originals EM South Purpose & Overall Relevance for the Organisation: The purpose of the Category Management team is to develop product ranges by category to best meet the needs of the local consumers, profitably. For this role specifically: Deliver a globally aligned and locally relevant product range for EMS, focused on delivering the company sales growth aspirations per sales channel.Sustainably grow profitability and market share for the Originals category.Manage the seasonal go-to-market (GTM) process for Originals to build the optimal product offering, considering the local consumer and channel requirements.Be the product expert and provide the relevant support for all Marketing Brand Activation plans. Key Responsibilities: Work closely with the CTC Director to develop and define the Originals product strategy (including lifecycle management) for the local market.Work with direct reports to deliver a compelling range/concept selection for EMS by balancing local consumer, global brand and commercial considerations and supporting the overall business strategy of the channels.Lead GTM process to engage channels and customers and collaboratively build the strongest viable product mix.Deliver net sales and profitability (GIM) by managing pricing, margin, and the product mix.Ownership of product demand forecasting which most accurately reflects the customer and consumer demand in the market.Seasonal analysis of marketplace to understand trends, competitor product assortments and pricing.Proactively drive cluster range enhancements (including product development) that meet local needs and reflect differentiation in marketplace where required. Work closely with the Originals Hub team and Local Sourcing to deliver these.Own the range architecture for the cluster considering range guidance, brand focus and local pricing requirements.Monitor and maintain the accuracy of product data available to the business via the pricing matrix.Conduct monthly analysis of sell-through performance, sell out, of the relevant categories and make adjustments to the range where necessary.Support seasonal Brand Activations by aligning with BA/Omni team on Marketing plans; communication tools; activation tools; and by providing sports marketing support to ensure our partners get access to the best of adidas.Lead, coach and develop direct reports. Key Relationships: Director CTC & Mops EM South.EMS Cluster Category Management Team.Cluster Demand Planning team.EM BU's. KPIs: Net Sales and GIM%.Range efficiency targets; range size and efficiency (incl. overlap).Market Sales vs Plan. Knowledge, Skills and Abilities: Marketing, merchandising, category management/planning, assortment planning and/or retail experience, with a distinct track record of success.Exposure to other disciplines preferable, e.g. brand communication, retail or sales experience.Strong presentation/communications and influencing skills.Strong numerical / analytical skills.Intermediate to advanced skills in MS Office – Excel and PowerPoint key.Structured, organized and process orientated.Ability to work effectively within a team environment under pressure.Industry: Preferably in retail/apparel/FMCG.Exposure: Retail / FMCG / Fashion. Education and Experience / Minimum Qualifications: University degree (Marketing/Business) and/or a minimum of 7+ years equivalent professional experience.People Leadership experience for a minimum of 3 years.AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.COURAGE: Speak up when you see an opportunity; step up when you see a need.OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
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