About the job Senior Copywriter
We believe in creative work that disrupts, and we are looking for a candidate who is going to embrace modern marketing principles and is a self-starter by nature. This is an individual who is not afraid to challenge the norm and embodies our philosophy of divine discontent (Never stop chasing brilliance attitude).
We are therefore looking for a Senior Copywriter with 8+ years of experience.
To complement the above, we will also be looking for:
Highly conceptual individual (Must show a minimum of 5 projects)
Demonstrate exceptional strategic thinking (Provide 2 examples)
Track record of leading the conceptualization and execution of campaigns (Show minimum of 4 examples)
Must demonstrate in-depth understanding of new and existing digital platforms
Must show an understanding of various programs (Word, Excel, etc.)
Must have industry recognition in the form of local and/or international awards (i.e. Cannes, One Show, Loeries, Clios, Bookmarks, etc.)
RESPONSIBILITIES
As a senior creative, you will help lead our passionate, multi-talented studio, guiding more junior members to deliver and encourage exceptional, integrated concepts that exceed client briefs and expectations.
A Senior Writer is an important contact point in our agency, so they can expect to be craft-led, strategically driven, media agnostic, agile, and consistently conceptual, with a desire to transform brands by creating exceptional, intuitive, and human-centered products and experiences.
The successful candidate will be tuned into all aspects of South African popular culture and the platforms and media it plays in, as well as have a strong point of view on what it takes to win in this space, with the experience to back it up. Exceptional writing ability is paramount.
Must be able to work on two sizable and one small-size project at any one time. Have the ability to attend every review on a project with three new ideas. Must be comfortable running projects independently.
What you'll do every day
Be part of the strategic process and interrogate the brief
Scope, plan & manage the creative process on projects
Manage & mentor the junior creatives
Work with other disciplines (Strategists, Developers, Media, Accounts, etc.) to ensure cohesive team integration and alignment with broader business objectives
Be a champion for innovative media solutions on every brief
Play an active role in campaign planning
Participate in pitches for new business
Define the tone of overall campaigns
Manage multiple projects simultaneously
Generate ideas and sell them into clients and other members of the team
Mock up creative ideas
Consistently produce creative elements against a deliverables list
Lead brainstorms & conceptualization
Lead the craft of an idea
Compile presentations for clients
Attend client briefings & present to clients
Attend recordings & film shoots
Source inspirational material and references of how to push creativity
Submit proactive work for awards purposes.
You'll also be required to develop the following:
Good understanding of influencer, Mobile, Podcast, Out-of-Home, Guerrilla, Activations and Direct Marketing
Great time management
Ability to work under pressure & meet tight deadlines
Adopt problem-solving skills
Strong communication skills with ability to provide rationales for creative choices made
Strong presentation skills
In-depth working knowledge of existing and emerging technologies & platforms
A strong understanding of strategic processes
Able to work with team members & delegate effectively
Understand the client's business requirements, and understand how our services should be applied to solve business problems
Agility is key
Working knowledge of these tools:
Microsoft Word
KeyNote / PowerPoint
Facebook Creative Hub (Not required, but helps)
Additional skills
A storyteller
Audio and Music abilities
Editing skills
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