Glacier by Sanlam brings together leading experts and respected financial services companies to meet clients' investment needs. We deliver focused investment services through specialist teams, partner with acclaimed financial intermediaries, and pride ourselves on our superior products and solutions and high-quality service. We offer a comprehensive range of investment solutions, designed to assist in the creation and preservation of wealth. Our offering encompasses local investments, including fixed-term investments and investments with guarantees, international investments, retirement saving solutions, and retirement income solutions. While each solution has its own distinct purpose, they all share the world-class quality and commitment that have come to distinguish Glacier.
Job Purpose The Digital Marketing Lead is responsible for developing and executing Glacier by Sanlam digital marketing strategy to drive brand awareness, user engagement, and business growth, implementing all digital marketing initiatives including SEO, SEM, content creation, social media, email marketing, and paid media campaigns. The position requires a strategic thinker with hands-on expertise in optimizing digital channels, analyzing performance metrics, and leveraging data insights to refine campaigns. By collaborating with cross-functional teams and staying ahead of digital trends, the Digital Marketing Lead ensures cohesive, impactful, and results-driven digital marketing efforts that align with Glacier's overall business objectives.
Key Outcomes The following outcomes will be expected to be achieved by the Digital Marketing Lead:
Strategic ManagementDevelop and implement a Digital Marketing strategy aligned to the Business and Marketing StrategiesOwnership and day-to-day management of the company website and digital marketing platforms, ensuring content is accurate, up-to-date, and functionality is working as expectedConceptualizing and implementing content marketing strategies to drive online traffic across the various stages of the marketing funnel, while tracking conversion rates across various campaignsUtilizing a range of techniques, including Search Engine Optimization (SEO), Pay Per Click Advertising (PPC), and Social Media Marketing (SMM)Proficient in working with digital and social media SaaS tools including but not limited to HubSpot, Brandwatch, HotJar, Google Ads, Google Analytics, Google Data Studio, Google Marketing PlatformImproving the usability, design, content, and conversion of websites and other digital user journeysEvaluating customer research, market conditions, and competitor data to inform digital marketing strategy and activitiesAlign marketing campaign activities with digital marketing activitiesDetailed reporting and management information for the businessEnsure effective brand omni-channel presence and customer experienceWork closely with head of brand on the customer relationship management strategyIntroduce new digital engagement channels leveraging Bot technology and AIBudget and Financial ManagementResponsibility for planning and budgetary control of all digital marketing by channelContributes to the setting of budgets and manages costs and assets effectivelyOptimizes marketing spend across all digital channelsStakeholder ManagementReview new technologies working with internal and external stakeholders, keeping Glacier at the forefront of developments in digital marketingEngage and manage agency deliverablesMeet commitments and build trust and develop positive working relationships internally and externallyImplement and maintain Service Level Agreements with internal and external stakeholdersQualifications and ExperienceRelevant post-graduate qualification in Digital Marketing or MarketingMinimum of 3 years' experience in the Digital Marketing field (managing websites, PPC, SEO, social media UI & UX, and the implementation of new Technology)Minimum of 4 years' experience in the Marketing FieldB2B experience is an advantageKnowledge And SkillsStrong understanding of current online marketing concepts, strategy, and best practice, with demonstrated success in rolling out digital marketing campaignsExperience with UX and UI on digital applicationsA creative eye to review and sign off digital artworkExceptional project management skillsOrganized and self-motivatedStrategic, analytical, and data-orientedWorking with people and teamsPersuading and InfluencingCreative and innovative thinkingDevelopment orientationEffective communicationInterpersonal effectivenessPlanning and organizingAttributesPositive, enthusiastic attitudeTeamworkAbility to thrive under pressureHonesty, integrity, and respectInfluencing and gaining commitmentAbility to work independentlyWhat will make you successful in this role?Qualification and ExperienceDegree or Diploma with 3 to 4 years related experience
Knowledge and SkillsArt and copy designs
Project Management
Review and quality control
Business requirements
Personal AttributesAction orientated - Contributing independently
Communicates effectively - Contributing independently
Plans and aligns - Contributing independently
Optimises work processes - Contributing independently
Build a successful career with usWe're all about building strong, lasting relationships with our employees. We know that you have hopes for your future – your career, your personal development, and achieving great things. We pride ourselves in helping our employees to realize their worth. Through its five business clusters – Sanlam Fintech, Sanlam Life and Savings, Sanlam Investment Group, Sanlam Allianz, Santam, as well as MiWay and the Group Office – the group provides many opportunities for growth and development.
Core CompetenciesBeing resilient - Contributing independently
Collaborates - Contributing independently
Cultivates innovation - Contributing independently
Customer focus - Contributing independently
Drives results - Contributing independently
Turnaround timeThe shortlisting process will only start once the application due date has been reached. The time taken to complete this process will depend on how far you progress and the availability of managers.
Our commitment to transformationThe Sanlam Group is committed to achieving transformation and embraces diversity. This commitment is what drives us to achieve a diverse, inclusive, and equitable workplace as we believe that these are key components to ensuring a thriving and sustainable business in South Africa. The Group's Employment Equity plan and targets will be considered as part of the selection process.
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