Reference: 9695 AVConsultant:?Anneke Viviers
Job Description:
Client relationship management
Develop and maintain strong, long-lasting relationships with key stakeholders.
Create unique engagement between the key account customers and brands.
Serve as the primary contact for key accounts, addressing their inquiries, concerns and needs in region.
Conduct regular business reviews to assess client satisfaction, identify areas for improvement and provide solutions.
Sales growth
Achieve sales targets, volume objectives set for assigned key accounts.
Identify new business opportunities within established accounts through upselling and cross selling strategies.
Understand specific needs, opportunities & customer requests to target future growth.
Collaborate with sales team to develop customised solutions and proposals tailored to meet key client needs and requirements.
Account planning
Develop and implement account plans aligned with company objectives.
Forecast and track key account sales and profitability.
Analyse market trends and competitor activities to identify potential risks and opportunities within key accounts.
Internal coordination, leadership and control
Perform brand/product trainings on all levels to enhance product knowledge to sell with confidence.
Understand each SKU/product costing, while being comfortable with the ROI calculation formula/table to always maintain and improve profit margin.
Contract negotiation
Negotiate contracts and agreements with key account clients to ensure terms and conditions are favourable to the company.
Monitor the performance of and compliance with contract / sla. Address discrepancies as they arise.
Execute promotions and listing drives & brand representation.
Maintain an awareness of all competitors' current promotions and advertisements.
Execute promotions and marketing strategies for all key account customers.
Execute and represent special events, festivals, and marketing programs to enhance the image and reputation of the brand in the market place.
Implement and distribute point of sale materials for key accounts.
Act as brand ambassador, when necessary, on site or in the field.
Participate in welcoming clients and prospects on and off site.
Contribute actively towards developing the scope of product and brand awareness.
Contribute to intra-group synergies.
Participate in meetings and leverage group.
Contribute to improving margins and cashflow/working capital.
Monthly activity to ensure reduction of slow rotation stock.
Monthly monitoring of margin along with management controllers, to reduce any differences.
Qualifications:
Grade 12
Diploma or similar qualification in Business management
5 years' experience in South African sales environment.
Exceptional Relationships skills
Strong negotiation, communication (presentation skills) and interpersonal skills.
Proven track record of successful sales growth and business development within the wine industry
Cape Wine Academy or WSET will be beneficial
Job Type: Full-time
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