ALL STAFF APPOINTMENTS WILL BE MADE WITH DUE CONSIDERATION OF THE COMPANY'S EE TARGETS
WHAT WE DO
Lula is an innovative and human-focused FinTech company on a mission to help small businesses optimise their cash flow. Our purpose is to help SMEs manage their businesses better, faster, and more simply, so they can spend more time doing what they love.
If you're looking for a new place to call 'home' that believes in the potential of the broader SME landscape in South Africa and a place where you'll work with awesome people - then Lula's the place for you!
We're making business banking fast, human, Lula!
OUR VALUES
Collaborative - we're a clan and work together as a team, always towards a common goal
Committed - we're accountable and follow through no matter the challenge
Curious - we look for better ways to do things and make a positive difference
Connected - we stay close to, learn from and look to understand each other and our customers
Compassionate - we go out of our way to care about our colleagues, our customers and our community
OVERALL PURPOSE
The purpose of this role is to assist in driving revenue and growth of Lula's partner products by leveraging data-driven insights to influence and optimise sales and marketing efforts. This includes working closely with internal and Partner teams to distill insights, execute campaigns, craft product collateral and messaging, and report on funnel performance.
Responsibilities will include:
Managing relationships with partner teams to drive strategic alignment and the effective execution of marketing initiatives through regular reporting and stakeholder engagements
Building a deep understanding of our partner customers, the competitive landscape and internal performance metrics to create data-driven, actionable insights
Using these insights, help drive the development and evolution of the product value proposition and positioning
Assisting in the creation of product positioning content and collateral with and for our partners
Ensuring partner and internal teams are fully aware of the product benefits and features, and know how to communicate these effectively to customers
Lead the development of impactful go to market and ongoing acquisition strategies, collaborating with internal and external partner teams to execute these plans
THE COMPETENCIES WE'RE AFTER
Excellent communication & interpersonal skills: you are a charismatic people-person, with the ability to influence across all levels of an organisation
Demonstrated ability to analyse and distill data into actionable insights and to inform campaign strategy and product development.
Customer focused: you are able to see things from the customer's perspective and build an understanding of their (and our partner's) needs
Can-do attitude and the ability to get stuff done
Excellent attention to detail
Entrepreneurial by nature and comfortable operating in a fast paced, ever changing, scale up environment
Understanding of the latest trends in marketing technology
Top-notch problem-solver who values curiosity
Adaptable team player
THE SKILLS AND EXPERIENCE WE'RE LOOKING FOR
Bachelor's Degree in a relevant field (e.g. Business, Marketing) or equivalent
Minimum 3-5 years' marketing experience in a fast paced environment
Excellent communication and relationship building skills
Sales & marketing experience - you understand the conversion funnel end-to-end (from on-and offline marketing channels to the sales funnel) with a view to optimise and guide strategy
Strong analytical skills with the ability to work with data to extract actionable insights
Experience in project managing go-to-market campaigns that require input and execution from cross-functional teams
Demonstrable comfort with ambiguity and relish the challenge of solving complex problems
Tech/product management experience - we don't need you to code, but you should at least know what an API is and understand the product life cycle
Finance industry experience advantageous
Experience in market research is a plus
Please note that all appointments are subject to our background checking process, which may include Credit, Criminal and any other job inherent checks.
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