Job Description
About our Product Marketing Manager role. As our Product Marketing Manager, you are responsible for the creation and delivery of commercially effective product marketing strategies (both visionary and tactical execution) for HR & Payroll audience (inc. local execution in South Africa). The Product Marketing Manager will help drive the future growth of Sage through strategic thinking and analysis to understand the customer, market, eco-system and competitor landscape creating clarity around how we win. To do this will require significant focus on specific customer segments, and, vertical industries we want to serve and then focus on how to enable the plans through the region. The role will create clear cut-through growth strategies for all target audiences, winning propositions including messaging and positioning, and, go-to-market programs. The Product Marketing Manager must have a passion for taking the complex and making it simple, for marketing through compelling stories and for driving new innovations in digital experience. Success in this role is defined by the role holder's ability to develop creative and innovative marketing strategies driven by customer insight, that gain key buyers' mindshare and through the delivery of successful commercial results. Summary of your day-to-day? You will be part of the HR & Payroll Business Unit squad, following the growth strategy, defining the customer value propositions that will enable the growth plans and maximise the Sage benefits further differentiating the brand. This will include responsibility for defining the pricing and pricing framework to enable the proposition. You will also be accountable for ensuring successful launch in-market for new propositions/products that go to market. This will include end-to-end responsibility for launch and leading the launch squad. You will work with the Product Management teams to deliver great customer insight and customer-led strategies to support product strategy and act as a global ambassador of Sage, contribute to exceptional Sage content and thought leadership, and represent Sage at events, in the media, with analysts and digitally online.
Key Responsibilities
This role involves conducting in-depth market research to develop customer personas and inform product strategy, crafting consistent and compelling messaging aligned with Sage's brand, and leading go-to-market strategies for new products. It also includes enabling the sales team with the necessary tools and information, managing the product lifecycle with data-driven decisions, and creating engaging content to drive customer interaction. Additional responsibilities encompass competitive analysis, customer engagement programs, cross-functional collaboration to advocate for customer needs, and tracking key metrics to report on marketing success, while also representing Sage globally and contributing to thought leadership. Minimum qualifications
HR and Payroll domain experience
Experience within Product Marketing, Product Management or Marketing
Knowledge of the South African market
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