ABOUT US HyperionDev is one of the largest providers of accelerated tech education in EMEA and one of the oldest providers of 'coding bootcamps' in the world.
We work with top universities such as Imperial College London, The London School of Economics, The University of Edinburgh, and Stellenbosch University to deliver structured technical courses and bootcamps that accelerate people into fulfilling tech careers.
We are dedicated to closing the global tech skills gap by integrating tech education with human mentorship and expert code review powered by a workforce in Southern Africa.
This model has allowed us to reach millions of learners a year from over 60 countries.
As a primarily bootstrapped, profitable, and scale-up tech business, join us as we play our part in making the world a more stable, safer, and fair place.
ABOUT THE ROLE Own best practice product positioning strategy through structured A/B testing and thorough content performance analysis.
Drive HyperionDev's overall Cost Per Lead & Registration down while growing Conversions to Trial & Sale through quality marketing.
Define the strategic and tactical direction for all Marketing collateral produced by the creative studio.
RESPONSIBILITIES Build and execute a marketing strategy to improve the positioning of HyperionDev and/or partner products.
Own the visual style guides and copy guidelines, ensuring quality assurance.
Inform the overall marketing strategy with valuable product marketing intelligence.
Understand what content works on which channels to generate organic traffic.
Build detailed personas and understand the markets we serve.
Develop product positioning and messaging using performance and customer research.
Work collaboratively with a wide range of internal and external stakeholders.
Support Production/Operations within Marketing as it relates to QC or QA of branded collateral.
Provide timely updates on performance data related to user engagement and campaign effectiveness.
Develop and execute go-to-market plans for new product launches.
Implement lifecycle marketing strategies to engage customers at different stages.
Conduct regular analysis of competitor products and strategies.
Provide the sales team with necessary product knowledge and training.
REQUIREMENTS Minimum: A Diploma in Business, Marketing or Communications field.
At least 3 years of marketing experience in a high growth and digital consumer-marketing space.
1+ years of project management experience, managing projects relating to large-scale consumer marketing.
At least 1 year of experience marketing education-related products.
Deep understanding of digital marketing and marketing funnels.
Experience working in a marketing team with diverse skill sets.
Experience working with clients and partners towards creative alignment.
A self-starter who thrives in a fast-paced environment.
Excellent written and verbal communication skills.
Preferred : Degree in Marketing or Communications.
4+ years of marketing experience in a high growth consumer-marketing space.
2+ years of project management experience.
2+ years of experience marketing education-related products.
Strong analytical skills to interpret data and make informed decisions.
BENEFITS Hybrid work : We are a hybrid work organisation offering flexibility on your schedule.
Learn new tech skills: We offer our employees the opportunity to enrol in our Coding Bootcamps.
Life-changing work: Solve real problems that make education and tech careers accessible to those who need it most.
OUR VALUES We're a people-forward company with a purpose that underlines everything we do.
We embrace a culture of growth and learning to deliver on our vision.
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