Purpose of the Job
To develop and implement the sector marketing plans (SMPs) for key growth areas (Eg. Mining, Power, Fleet, Agric, Manufacturing, etc), develop the appropriate product portfolio to service these sectors, perform external market analysis in support of business plan objectives.
Also responsible for the management of all Packaging in accordance with Engen and Governance Brand standards.
Who You Are • A solid proven experience within the Marketing environment.
• Experience in developing and executing marketing strategies within the petrochemical industry
• Well-developed listening, communication and decision-making skills
• Ability to influence people from different levels of the organization
• Ability to establish and maintain strong relationships
• Ability to influence others and move toward a common vision or goal
• Forward looking with a holistic approach
• Organized with a natural inclination for planning strategy and tactics
• Problem solving and root cause identification skills
• Able to work effectively at all levels in an organization
What You Have Done Before Baseline:
• NQF Level 7 (Degree in Science/ Marketing or related)
• 8 years' experience in Strategy Development
Advantageous Qualifications & Experience:
• Degree in Brand Management
• Lubricants/ A&P or FMCG business
Exciting Challenges You Might Face
• A strong drive to create and articulate a compelling vision and strategy.
• Innovative and creative solutions requirements
• Agility in making the right decisions
• Collaboration
• Stretched targets for Business growth
• Tight deadlines
• Domestic and International travel
What You Will Be Doing MARKETING STRATEGY:
• Develop and implement sector marketing plans for key growth sectors identified in the business plan (Eg Mining, Fleet, Agric, Manufacturing, Power)
• Develop the CVP for each key growth sector
• Manage key interfaces (Sales/Marketing/Technical/etc) to ensure implementation of strategies.
• Drive the growth agenda for the key growth sectors
• Support the development of sales tactical plans based on these strategies.
• Develop the partnership contracts with OEMs & others in collaboration with stakeholders
PRODUCT LINE MANAGEMENT:
• Develop an appropriate product line to meet existing & future customer requirements (incl. care range)
• Manage product line changes (using the Engen PLCM systems) to ensure optimum product portfolio management.
• Plan and manage product launches for new products or existing products into new sectors
• Manage Product phase outs throughout the value chain
• Ensure alignment of corporate and product brand guidelines (Engen, Petronas, OEMs)
• Manage Root Cause Analysis for product or marketing related issues/complaints
• Network with PLI re global product strategies
• Steward the performance of Power Brands and Private Labels
• Manage all product Label requirements – with support from Technical and LOBP Packaging Technologist
PRICING MANAGEMENT:
• Review the Pricing Points and performance of Power & Core product brands as well as private label offerings in response to performance and market requirements.
· Participate in the Pricing Committee
Salary Grade
• EM
Location
• Johannesburg
Job Advert Closing Date: All job adverts close five days after date posted
Engen's approved Employment Equity plans and targets will be considered as part of the recruitment process. We welcome applications from people with disabilities. Let us know how we can accommodate you to participate in the recruitment process. The appointment will be made in line with Engen's Employment Equity Strategy.All applications must be submitted to the contact person/ numbers provided & in the manner requested.If not submitted by the closing date, your application will automatically not be considered.Engen does not guarantee that you will be called for an interview or appointed by virtue of your application.Engen reserves the right not to make an appointment.
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