About The Role
The Product Manager (PM) is responsible for driving business growth in line with annual category sales, profit, and margin targets. They will develop and shape supplier campaigns to maximise the profitability of their product range and work cross-functionally to deliver growth across all sales channels, including B2B, B2C, and Key Accounts. The PM is expected to stay up to date with all product technical information, applications, future developments, supplier marketing, and promotional plans.
Responsibilities Champion & Support the Product Category
The PM will be the company's product champion with a high level of technical and commercial understanding. Key responsibilities include:
Acting as the first line of support for all sales and product-related inquiries, engaging with the branch network to provide technical expertise.Offering technical product support for Automotive Hand Tools, Power Tools, and Specialty Tools (e.g., timing, suspension, braking).Supporting branch network pricing, inquiries, and technical assistance.Coordinating with suppliers to arrange demonstrations and customer events.Organising network training events (online and in-person) as required.Collaborating with key accounts and stakeholders.Scheduling and delivering training sessions or "workouts" in partnership with the GE Team and suppliers.Developing and organising marketing materials, multimedia visual aids, and other resources for staff and customers.Product Management Requirements
Managing the complete lifecycle of products, from introduction to timely removal, including:
Introducing new products and strengthening existing categories through supplier selection, pricing, and branding to meet margin targets.Setting up products and pricing across all systems in collaboration with the Pricing Team.Forecasting demand and ensuring inventory aligns with budgetary requirements.Creating and coordinating marketing activities to innovate product offers and promotional plans.Using sales forecasts and strategic planning to maximise product sales and profitability.Meeting End and Obsolete (E&O) targets to efficiently exit products from the range.Providing performance reports on sales, inventory, stock turn, and supplier activity.About You
What do we need from you? Strong knowledge of automotive tools and their applications.Experience in vehicle maintenance and repair.Proven expertise in product and category management.Excellent interpersonal skills, including listening, negotiation, and persuasion.Customer-focused approach.Strong verbal and written communication skills.Proficiency in Microsoft Office, particularly Excel.Self-starter with a proactive "can-do" attitude; flexible and eager to develop new skills.Ability to work under pressure.Strong organisational skills, attention to detail, and a sense of urgency.Capacity to take ownership of tasks and work independently.About Us
We firmly believe that our people are our most valuable asset. We value the commitment they make to the business which is why we are continually working to provide a market leading rewards and benefits package. Competitive salaries, annual salary reviews every April, 33 days holiday (including bank holidays). We also reward Team Members with the chance to earn extra holiday days based on length of service with the company as a way of showing our appreciation for their loyalty. Eligibility to join our Electric Vehicle Scheme. Financial Wellbeing is an important part of taking care of your mental health. With that in mind, all our Team Members have access to our financial wellbeing portal provided by Salary Finance. This includes personalised loans, advances, and share schemes. Peace of mind that if the worst should happen, GSF will look after your loved ones with our Life Assurance scheme which pays out a tax-free lump sum equivalent to 2 x your annual salary. Perks at Work – access to discounts from 100's of household names including Asda, Nike & John Lewis. Health & wellbeing tools. Access to our Accelerate programme, where you will be able to gain qualifications that are nationally recognised.
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