Ppc Specialist

St. George, United States | Posted on 02/14/2024 alon Boss Marketing is a new and upcoming digital marketing agency for professionals and brands in the beauty industry.We run various lead generation and other advertising campaigns for salons, salon suites, beauty brands & beauty professionals.Responsibilities:- Develop, implement, and manage PPC campaigns across various platforms such as Google Ads, Meta & Tiktok- Conduct keyword research and optimize campaign performance to drive maximum ROI- Monitor campaign budgets, performance, and KPIs to ensure targets are met- Perform A/B testing and analyze data to continuously improve campaign effectiveness- Collaborate with cross-functional teams to align PPC strategies with overall marketing objectives- Stay up-to-date with industry trends and best practices in PPC advertising- Provide regular reporting on campaign performance and make data-driven recommendations for optimizationRequirementsSkills:- Proficiency in Google Ads Manager, Meta Business Suite or other campaign management platforms- Strong understanding of performance marketing principles and strategies- Knowledge of media planning, research, and market analysis- Familiarity with media buying processes and negotiation tactics- Analytical mindset with the ability to interpret data and make data-driven decisions- Excellent communication skills to effectively collaborate with internal teams and external partners
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