Job description
Powered by Africa's largest retailer, Rainmaker Media is positioned to reach over 80% of SA's shoppers directly through its digital and physical media channels. We have exclusive access to the continent's largest retail audience and are using rich shopper data and advanced analytics to create the continent's first precision retail media service. We're currently building a cutting edge, collaborative, passionate team and seeking the best talent there is to join us in shaping our new culture and delivery ambitions!
Rainmaker Media is the Shoprite Group's internal agency, services suppliers with retail media solutions and servicing the Group brands. As the Paid Media Specialist, you will focus on running multiple brand campaigns across a variety of paid media channels such as programmatic, social & search.
Role Purpose
The purpose of the Paid Media Specialist role is to maximise ad delivery efficiency and effectiveness through the successful execution of the digital campaign strategy and all related operations. The role uses data and technology to develop and fulfil digital campaigns, ensuring all campaigns achieve the desired outcome.
The role supports digital campaign management accounts and activities in accordance with the business intent and trade plans, initiating, managing and reporting on related campaigns, managing assigned accounts and taking the lead within the portfolio of accounts to provide end-to-end delivery according to planned timelines and quality standards. The role further drives the improvement of processes within the assigned portfolio of accounts.
Role Description
Develop and managesupplier or clientend-to end deliveryofdigitalcampaignsacross platforms,from briefing, planning and execution of campaigns, to invoicing, reporting and post campaign analysis. Manage and ensuredata, technology, and strategy work together to maximise ad delivery efficiency and effectiveness. Effectively manage own portfolio of work whilecollaboratingwith creative, strategyand technology teams and vendors to implement andcreate integrated ad campaigns. Build strong relationships with internal and external stakeholdersto ensure thedeliveryof digital campaign plans. Evaluatethe effectiveness of campaign strategies,providerecommendations,andadjustoptimise performance and goal conversion. Provideanalysis and insights for reporting,includingpost campaign reporting, to suppliers and other stakeholders. Ensureinvoices areaccurateand campaign budgetsare executed within required parameters. Keep the brand up to date with changes and advances in the digital marketing landscape and advise on new channels and approaches to adopt. Conduct research and utilise insights to optimise and growfuture campaigns. Monitorlocal and international digital media properties to ensure adherence to best practice principles andprovidetechnical/mediaassistancewhen needed.
Qualifications and experience
Degree or Diploma in Marketing,Advertising,Media or related – (essential). +3 years' experience in a digital campaign management role in an ad ops environment, with a proven track record of delivering multiple and large campaigns across digital touchpoints and channels,using analytics to inform and scale successful marketing campaigns– (essential). Skilled and proficient in the use of social advertising tools (AdWords, Google Ads, DV360, Meta, TikTok, tracking and verification tools) – (essential). Broad knowledge of the media and marketing ecosystem - (essential). Demonstrable knowledge and experience of marketing principles and practices includingcustomer journey management and content development experience– (essential). Strong commercial acumen and understanding of the media landscape within the broader retail industry– (essential). Strongproficiencyin MS Office– (essential).
Key competencies and work ethic
Digitalaccountmanagement: strongability to keep schedules, prioritise tasks / briefs and ensure campaigns / projects are on time and deliveredagainst businessobjectives. Passion for digital marketing with subject matterexpertisein marketing principles and practices. Excellent team-working: contributes towardsbuilding a positive teammorale. Excellent communication,presentationand story-tellingskills:articulates ideas and concepts in a creativeand meaningfulway. Commercialacumenand business understanding of the broader retail industry. Dynamic personality and the ability tothink outside the box. Proactive with initiative to drivenew ideasand content. Excellent facilitation skills: organised with strong time,deliveryand planning management. Interpersonal skills: buildsstrong relationships andmanagesconflictand competing priorities well.
Flexible thinker with the ability to make sound independent decisions. Project management skills, with the ability to balancemultiple projects and prioritiesin a large scale,complex environment. Ability to work under pressure: to organise, prioritise, and reorder workload in a rapidly changing and fast-moving environment. Results-oriented and quality focused. Self-starterand generator with the skill and discipline to work independently and across multi-functional teams.
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