Key Responsibilities: Performance marketing: Take ownership of the online stores presence and performance across paid search, programmatic display and paid social channels Work with marketing & creative teams to drive content creation for paid media channels Fully manage campaigns on relevant self-service paid media channels and guide strategy in areas where media buying is required Effectively utilise the digital marketing budget, in line with marketing goals Implement and manage a testing framework to launch and measure campaign experiments Evaluate emerging technologies and channels and provide thought leadership in your field Conduct keyword research for ongoing optimisation of search campaigns Analytics & reporting: Responsible for tracking, analysing & reporting on the performance of digital marketing activities Understand and interpret reporting results to draw meaningful conclusions from data and translate them into recommendations for future efforts Assist with market research to analyse the competitive landscape, determine brand perceptions and identify new marketing opportunities Provide actionable market and customer insights to address key strategic goals Experimentation & CRO: This role requires strong analytical skills to identify optimisation opportunities and the ability to develop and execute a testing and optimisation plan Evaluate customers online behaviour and provide insights and recommendations to improve website performance & the overall online shopping experience Function as an important member of the team by supporting UX and CRO strategies with audience-centric recommendations for improving performance Support strategy, execution, and measurement of A/B tests and CRO experiments alongside the ecommerce marketing team Work with content creators to optimise landing pages, website calls-to-action (CTAs) and lead-generation forms Knowledge, Experience & Qualifications: Demonstrable experience as a paid media specialist Track record of producing data-driven insights and recommendations to achieve marketing goals Experience using GA4, GTM, Google Ads, Meta Ad Manager, TikTok ads Good working knowledge of data analysis and visualisation (preferably on Looker Studio and Tableau) Proficiency in Microsoft Office suite Fluent in English & Afrikaans Advantageous: Bachelors degree or equivalent in marketing or data analysis Experience in performance marketing for an e-commerce business Experience using Google Looker Studio, Tableau and Hubspot Core competencies & skills A high level of attention to detail and great organisational skills Ability to prioritise and work in a fast-paced environment with competing deadlines Ability to work cross-functionally and with a wide range of individuals with different skill sets Passion for retail, e-commerce, digital marketing and eagerness to grow, learn and develop your skills in the field
