Wonga is a leading fintech based in Cape Town dedicated to delivering innovative financial products to our customers. We are seeking a dynamic and experienced Partner Success & Integration Manager to join our team. This individual will be a digital superstar with a keen focus on outbound affiliate programs, lead generation, marketing technology and relationship management, and also play a supporting role for the core lending business and its marketing activities.Job Summary: This role will be responsible for developing, implementing, and managing outbound affiliate marketing programs aimed at generating high-quality leads for our product partners. This role will drive targeted traffic, and increase sales through strategic affiliate partnerships. The ideal candidate should have a strong grasp of lead generation techniques, MarTech/AdTech, and affiliate marketing strategies, and be able to lead integrated campaigns from concept to execution. This role also has a secondary function to assist the Wonga marketing team in achieving its objectives for lending customer acquisition and retention.Key Responsibilities:Affiliate Program Development:Develop, implement and manage comprehensive outbound affiliate marketing programs to generate high-quality leads for 3rd party partners in the financial, data and technology verticals.Identify, recruit, and onboard new affiliate partners to expand the affiliate network.Design and execute lead generation campaigns to drive targeted 1st party traffic and convert leads into 3rd party customers.Optimise lead funnels and user journeys to maximize lead quality and conversion rates.Monitor affiliate program performance and analyse data to identify areas for improvement.Conduct A/B testing and other methodologies to optimise affiliate campaigns and increase lead quality and ROI.Build and maintain strong relationships with key affiliates, ensuring they have the necessary tools and resources to succeed.Act as the primary point of contact for affiliate partners, providing ongoing support and communication.Platforms, Tech, Analytics and Compliance:Utilize marketing technology (Martech and AdTech) tools to track, analyse, and optimize lead generation and affiliate performance.Have a good grasp of how ads are served, tracked and created (HTML)Implement and manage affiliate tracking systems, ensuring accurate tracking and reporting.Provide regular reports on affiliate and lead generation performance, campaign effectiveness, and ROI.Use data-driven insights to make informed decisions and strategic recommendations.Ensure all affiliate and lead generation activities comply with industry standards and regulations.Stay updated on the latest trends and best practices in affiliate marketing, lead generation, and MarTech.Support Role for general marketing Utilise skills and experience to assist marketing team with acquisition and retention for core product across various digital channels including inbound affiliates, SEO, PPC, and DM where needed.Assist in the development of a customer rewards programme.Qualifications:Minimum of 5 years of experience in affiliate marketing and lead generation.Proven experience with outbound affiliate marketing programs and MarTech tools.Strong understanding of SEO, PPC, email marketing, and content marketing as they relate to lead generation.Proficiency in tracking software.Excellent analytical skills and data-driven thinking.Strong project management skills with the ability to manage multiple projects simultaneously.Excellent communication and interpersonal skills.Bachelor's degree in Marketing, Technology, or a related field would be advantageous.What We Offer:Competitive salary and benefits package.Opportunities for professional development and career growth.A collaborative and innovative work environment.Hybrid working environment (3 days in office, 2 days from home).Joining the Wonga team is your opportunity to be a lead generation guru! Our core values are the driving force behind everything we do, and joining our team will immerse you in our innovative and unparalleled work culture. Take the opportunity and apply today to begin a career journey that will redefine your professional path.Are you one of us?
#J-18808-Ljbffr
