Job title: Paid media specialist Company: Sneaker LAB Location: 65 Wale Street, Cape Town, 8001 Employment type: Full-time, in-office (Monday to Friday, 9am-5 pm) Salary: Negotiable, depending on experience About us: Sneaker LAB is a dynamic and innovative company at the forefront of fashion care technology. We're committed to providing sustainable care solutions for fashion enthusiasts worldwide. With our focus on quality and innovation, we're rapidly expanding and looking for passionate individuals to join our team. Overview: The paid media specialist will play a key role in driving Sneaker LAB's customer acquisition, brand awareness, and revenue growth through paid advertising. You will be responsible for planning, executing, and optimising paid media campaigns across various digital platforms, including Google Ads, Facebook, Instagram, and others. You will also manage our website and implement strategies to optimise sales. The ideal candidate will have a performance-driven mindset with experience in running successful campaigns that deliver a high return on ad spend (ROAS). Responsibilities: Digital advertising: Plan, execute, and optimise digital advertising campaigns across platforms, including Google Ads, Facebook Ads, and Amazon Advertising. Monitor campaign performance and ROI, adjusting strategies to achieve objectives. Stay updated on industry trends and best practices to drive innovation and efficiency. Online store management: Oversee daily operations of the online store, ensuring a seamless customer experience from browsing to checkout. Collaborate with teams to optimise product assortment, merchandising, and promotions. Implement strategies to increase website traffic, conversion rates, and average order value. Amazon management: Manage Sneaker LAB's presence on Amazon across multiple territories. Monitor and optimise product listings, pricing, and promotions to maximise sales and profitability. Analyse Amazon performance metrics and develop actionable insights to drive growth. Strategic digital planning: Develop and implement a comprehensive digital strategy aligned with business objectives. Coordinate the creation and distribution of email marketing campaigns, newsletters, and promotional materials. Manage the company blog, ensuring regular publication of content optimised for SEO. Email marketing: Design and implement email campaigns, including newsletters and drip campaigns. Manage subscriber lists and segment audiences for targeted messaging. Marketing involvement: Collaborate with the marketing team to brainstorm and develop innovative ideas and campaigns. Contribute to marketing strategy planning and ensure effective integration of digital channels. Provide insights and recommendations for optimising marketing materials. Analytics and reporting: Use analytics tools to track and measure digital initiatives. Generate regular reports detailing key performance indicators (KPIs) and actionable insights. Translate data into recommendations to optimise digital strategy and drive results. Retargeting and remarketing: Develop and manage retargeting strategies to re-engage past website visitors and customers. Staying updated on trends: Keep up-to-date with industry trends, platform updates, and emerging tools to maintain Sneaker LAB's competitive edge. Requirements: Bachelor's degree in marketing, business administration, or related field. Proven experience in digital marketing, e-commerce, or related role. Demonstrated success managing Amazon accounts across multiple territories. Proficiency in digital advertising platforms such as Google Ads, Facebook Ads, and Amazon Advertising. Strong analytical skills and ability to interpret data. Excellent communication and collaboration skills. Detail-oriented with experience managing multiple projects simultaneously. Knowledge of SEO best practices and content marketing strategies. Familiarity with e-commerce platforms (e.g. Shopify) and website analytics tools (e.g. Google Analytics). Creative thinking and problem-solving skills. Benefits: Opportunities for career growth and professional development. Fun, fast-paced work culture with a passionate team. Monthly team-building activities. How to apply: If you're ready to join a company that's revolutionising the fashion care industry, we'd love to hear from you! Please submit your CV and a cover letter to ****** outlining why you're the perfect fit for the paid media specialist role at Sneaker LAB. We look forward to welcoming you to our team!
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