Paid Media Specialist

This is an in-house role, and you will be directly responsible for managing and optimizing our paid advertising campaigns across various digital platforms, rather than overseeing a third party.
Your primary goal will be to increase brand visibility, drivetargeted traffic and maximize ROI.Responsibilities:Campaign Management:Develop, launch, and manage paid advertising campaigns on platforms including Google Ads, Facebook, Instagram, LinkedIn, and others.Create compelling ad copy, Coordinate in the design of eye-catching visuals, and optimize landing pages for conversion.Monitor and adjust campaigns to ensure they meet performance goals and budgets.Performance Analysis:Track, analyze, and report on key performance metrics such as CTR, CPC, CPA, and ROAS.Conduct A/B testing to evaluate the effectiveness of different ad elements and optimize accordingly.Provide detailed performance reports and insights to stakeholders.Budget Management:Plan and manage advertising budgets to ensure efficient allocation and spending.Optimize campaigns to achieve the highest possible return on investment.Strategy and Research:Stay current with industry trends, best practices, and platform updates.Perform audience research, competitive analysis, and keyword research to inform campaign strategies.Develop and implement innovative ad strategies to achieve business goals.Collaboration:Work closely with the content and design teams to create high-quality ad materials.Coordinate with other marketing team members to ensure alignment with overall marketing strategies.Liaise with sales teams to ensure campaigns support business objectives.Requirements:Bachelor's degree in marketing, Advertising or Bmanaging paid advertising usinessProven experience campaigns across multiple platforms.Proficiency in Google Ads, Facebook Ads Manager, and other digital advertising tools.Strong analytical skills and the ability to interpret data to make informed decisions.Excellent written and verbal communication skills.Ability to work independently and manage multiple projects simultaneously.Creative thinking and problem-solving abilities.Preferred Qualifications:Certification in Google AdsExperience with other advertising platforms like LinkedIn, Twitter, Pinterest, etc.Familiarity with SEO and content marketing strategies.Experience with marketing automation tools.