The Paid Media Manager will be spending our clients digital budgets wisely within the paid social environment. The successful candidate will be allocated to a specific market and manage a portfolio of clients / one large client & campaigns.
So what is a Paid Media Manager?
Paid Media Managers are responsible for maximising our advertisers digital budgets according to their required goals. The role of a Paid Media Manager includes campaign implementation, optimisation, analysis and reporting. This person also acts as a technical contact between account managers, clients and fellow media managers. They must therefore be able to communicate effectively and manage internal and external client expectations. This position is one of the few around South Africa and will be a major step in your career.
Works closely with Consultants on strategic digital strategiesClosely interacts with Account Management teamsKnowledge and experience
IMPERATIVE
Must have a passion for digital marketing and wanting to build a career within the digital spaceMinimum 3 - 4 years year experience in running campaigns across social platformsExperience in managing digital campaigns with performance driven goalsExperience with managing digital campaigns for video & mobileMust know how to work with budgets and how to allocate them effectively Ability to troubleshoot tech issues within social platforms and present solutionsMust have the ability to understand and interpret the strategy and execute this within the applicable platformsAbility to analyze campaigns & implement strategy based on findingsAbility to conduct post-campaign analysis and to present that to Commercial teams / clientOutstanding ability to think creatively, strategically, and identify and resolve problemsAbility to work closely with senior team members & consultants to take direction with campaignsVery diligent – staying on top of the detailsAbility to succeed in a fast paced, entrepreneurial environmentStrong organizational and time management skillsExcellent written and verbal communication skillsADVANTAGE
Experience working in a Media Agency within PPC/Google Ads/SearchExperience within Google Campaign Manager (CM) and DV360Experience within the affiliate / Lead Generation sectorExperience within Google Tag Manager 360 or any other tag management toolExperience in management of digital accounts with ROI focus (ecommerce space). Experience with Google Analytics and how to implement & interpret dataAbility to build reporting templates which is suited for clientDESIRED CHARACTERISTICS
Good technical communicator - be able to turn complexity into simplicityPassion for online advertising technologyAutonomous, proactive and resourcefulSelf-motivated and driven individualCool under pressureBeing able to take direction & working closely with team members & consultantsBeing able to share knowledge with teamTasks
Employ Strategic Campaign set up with sufficient research and following direction given by ConsultantAnalyse campaign performance and make recommendations for optimizationRegular review of performance of campaigns across revenue, performance and pacingEnsure campaign delivery against revenue goals and Key Performance Indicators as established with the client and ConsultantsDaily monitoring of campaigns to ensure performance goals and revenue objectives are metEnsure all correct revenues and media costs are reported on a monthly basisEnsure all administration is accurate and up to dateBeing able to motivate oneself & to continue self developmentCollaboration with Client Manager (Commercial team)
Close daily collaboration with consultants & client manager to understand client's goals and needs, communicating campaign metrics and performance as neededCampaign performance analysis and presentation to client manager and / or consultant for all campaignsFirst level of troubleshooting and triage on technical and performance related issuesKey competencies and work ethic
Exceptional communication skills both written and verbalDisplay professional and example behaviour at all timesSpecialised knowledge - have worked in a serious, thoughtful and sustained way to master the specialized knowledge needed to succeed in their fields; and that they keep this knowledge up-to-date, so that they can continue to deliver the best work possible.Competency - Professionals get the job done. They're reliable, and they keep their promises. If circumstances arise that prevent them from delivering on their promises, they manage expectations up front, and they do their best to make the situation right. Professionals don't make excuses, but focus on finding solutions.Gets the job done with a can do attitudeDisplays honesty and integrity at all timesBe accountable for their actions even when making mistakesShow respect for the people around them, no matter what their role or situation.They exhibit a high degree of emotional intelligence (EI) by considering the emotions and needs of others, and they don't let a bad day impact how they interact with colleagues or clients.Project a positive attitude at all times towards clients team members and motivate team members when they are less positive.Display strong interpersonal skills. Ability to build strong relationships with clients and colleagues; display a strong team spirit.Maintain the highest standards of delivery, productivity and effectiveness at all timesOrganized and detail orientedDisplay focus and dedication at all timesBe approachable and open to constructive criticismExceptional time management skills and ability to prioritize high volume of projects simultaneously in a fast paced unpredictable environment.Ability to remain calm and thrive under pressureStrong problem solving skillsDisplay a high level of independence.This includes but is not limited to taking decisions independently while staying within the company guidelines; Proactive attitude; staying self-motivated; being self-reliant; continuous self-development without expecting to be taken by the hand.Display a hunger for knowledge and a willingness to learn for any situationRespect, appreciate and contribution towards decision makingIf you feel you fit the above criteria, please apply with your CV and cover letter.
Please take note that if you do not receive a response within 2 weeks of applying, you should consider your application as unsuccessful.
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