The Paid Media Manager will be spending our clients' digital budgets wisely within the real time bidding (RTB) environment. Paid Media Managers are required to know where best to buy inventory / online audiences for clients using demand-side platforms and ensuring that client goals and ROIs are met.
SO WHAT IS A Paid Media Manager?
Paid Media Managers are responsible for maximising our advertisers' digital budgets according to their required goals. In the context of Display advertising, Paid Media Managers will be responsible for defining / creating digital RTB strategies, implementing this in platforms, and spending a predetermined budget - all to ensure the client's digital goals are met & that they see a full return on digital investment. You will need to understand how to buy inventory via various technologies, and at what price, as well as what inventory / audiences / programmatic strategies will be successful for a campaign.
Closely interacts with other Paid Media Managers, Team Leads, Client Services, in-market Consultants and the Media Strategy team.
KNOWLEDGE AND EXPERIENCE
IMPERATIVE
Must have a passion for digital marketing
Minimum of 3 years' experience in buying media via Google Display & Video 360 (DV360)
Experience working on Google Campaign Manager
Experience with Google Analytics4 and how to implement & interpret data
Experience with Microsoft Excel and Google Sheets
Experience with Google Lookerstudio dashboard reports
Experience in management of digital accounts with a ROI focus
Experience in managing digital campaigns with branding and performance-driven goals
Experience with managing digital campaigns for video & mobile
Must know how to work with budgets and how to allocate them effectively across different types of online media
Ability to troubleshoot tech issues within buying platforms and present solutions
Must have the ability to understand and interpret the strategy and execute this within the applicable platforms
Ability to analyse campaigns & implement strategy based on findings
Ability to conduct post-campaign analysis and to present that to country teams / client
Ability to build reporting templates
Outstanding ability to think creatively, strategically, and identify and resolve problems
Ability to work closely with other team members & consultants to take direction with campaigns
Very diligent – staying on top of the details
Ability to succeed in a fast-paced, entrepreneurial environment
Strong organisational and time management skills
Excellent written and verbal communication skills
ADVANTAGEOUS
Experience with Amazon DSP and Marketplace
Bachelor's degree or diploma in Marketing
Experience across other real-time buying platforms (e.g. Criteo, Xander, TheTradeDesk)
Experience with other ad servers (e.g. Sizmek, Adform)
Experience working on Paid Search (Google Ads and Microsoft Ads) and Social Platforms (e.g. Facebook, Instagram, LinkedIn, SnapChat, TikTok)
Experience with working in a SSP or exchanges
Third-party Ad verification reporting knowledge (IAS, Double Verify, Moat etc.)
Experience within the Affiliate / Lead Generation sector
Experience with Google Slides and Docs
Experience within Google Tag Manager 360 or any other tag management tool
DESIRED CHARACTERISTICS
Attention to detail - this is key!
Good technical communicator - be able to turn complexity into simplicity
Autonomous, proactive and resourceful
Self-motivated and driven individual
Cool under pressure
Being able to take direction & working closely with team members & consultants
Being able to share knowledge with the team
TASKS
Employ Strategic Campaign set-up with sufficient research, working closely with internal & external consultants, account managers and clients
Following direction given by country consultant, when applicable
Build and traffic campaigns in DSP platforms including desktop, mobile, video
Ensure best practice RTB & buying techniques are employed at all times
Working closely with Campaign Manager (CM) tech team to ensure seamless integration with full GMP stack clients
Being able to troubleshoot issues within CM and presenting solutions
Analyse campaign performance and make recommendations for optimisation
Regular review of performance of campaigns across revenue, performance and pacing
Ensure campaign delivery against revenue goals and Key Performance Indicators as established with the client and consultants
Daily monitoring of campaigns to ensure performance goals and revenue objectives are met
Ensure all correct revenues and media costs are reported on a monthly basis.
Being able to interpret data outside of programmatic & delivering holistic overview to client
Ability to check different channel behaviour & impact of various channels on digital campaign performance eg. how does Paid Search influence performance on Display and vice versa?
Proactively seek new opportunities within the Programmatic space
Ensure all administration is accurate and up to date
Collaboration with Client Manager
Close daily collaboration with consultants & regional leads to understand client's goals and needs, communicating campaign metrics and performance to Sales and Client as needed;
Campaign performance analysis and presentation to client manager and / or consultant for all campaigns
First level of troubleshooting and triage on technical and performance related issues
KEY COMPETENCIES AND WORK ETHIC
Exceptional communication skills both written and verbal
Display professional and example behaviour at all times
Specialized knowledge - have worked in a serious, thoughtful and sustained way to master the specialized knowledge needed to succeed in their fields; and that they keep this knowledge up-to-date, so that they can continue to deliver the best work possible.
Competency - Professionals get the job done. They're reliable, and they keep their promises. If circumstances arise that prevent them from delivering on their promises, they manage expectations up front, and they do their best to make the situation right. Professionals don't make excuses, but focus on finding solutions.
Maintain the highest standards of delivery, productivity and effectiveness at all times
Displays honesty and integrity at all times
Be accountable for their actions even when making mistakes
Show respect for the people around them, no matter what their role or situation.
They exhibit a high degree of emotional intelligence (EI) by considering the emotions and needs of others, and they don't let a bad day impact how they interact with colleagues or clients.
Project a positive attitude at all times towards clients team members and motivate team members when they are less positive.
Display strong interpersonal skills. Ability to build strong relationships with clients and colleagues; display a strong team spirit.
Be approachable and open to constructive criticism
Exceptional time management skills and ability to prioritize high volume of projects simultaneously in a fast paced unpredictable environment.
Display a high level of independence: this includes but is not limited to taking decisions independently while staying within the company guidelines; proactive attitude; staying self-motivated; being self-reliant; continuous self-development without expecting to be taken by the hand.
Display a hunger for knowledge and a willingness to learn in any situation
If you feel you fit the above criteria, please apply with your CV and cover letter.Please take note that if you do not receive a response within 2 weeks of applying, you should consider your application as unsuccessful.
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