Paid Digital Media Specialist

Paid Digital Media Specialist - Century City, Cape TownOur client in Century City, Cape Town, is looking for a Paid Digital Media Specialist with 3-4 years' experience. You will develop, implement, and manage our paid advertising campaigns across various channels. The ideal candidate is data-driven and passionate about staying abreast of digital marketing trends, particularly in paid media.Salary: Negotiable – Hybrid roleMinimum Requirements:Bachelor's degree in marketing or equivalent.Minimum of 3-4 years' experience in paid digital media.Advertising or media agency experience is an advantage.Proven experience in digital media with a strong emphasis on paid media campaign management.In-depth current knowledge of Google Ads and Facebook Campaign Manager.Media buying experience with other social media platforms, like TikTok, Microsoft Ads, Twitter, and LinkedIn.Responsibilities:Develop and execute comprehensive paid media strategies across platforms like Google, Meta, LinkedIn, and other relevant channels.Conduct thorough keyword research, audience targeting, and ad placement to maximise ROI.Monitor, analyse, and optimise paid media campaigns to meet key performance indicators (KPIs) and business objectives.Manage and allocate budgets effectively across various paid media channels, ensuring optimal performance and efficient use of resources.Provide regular budget and performance reports to stakeholders.Provide actionable insights and recommendations for continuous improvement.Work closely with the creative team to develop compelling ad copy, visuals, and other creative assets that align with campaign objectives.Familiarity with SEO best practices and their integration with paid media strategies.Apply online
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