Responsibilities:
Managing and driving activity on the online retail store in such a way that revenue meets/exceeds targets set
Managing the online merchant team responsible for uploading all content, product and promotions to the online store
Developing and continuously optimising the ecommerce marketing plan and leverage all channels, to drive new customers, drive new revenue and emphasise up-selling opportunities online
Ensuring all online marketing initiatives are trackable and ladder up to overall KPIs and revenue targets
Ensuring all online offers and campaigns are executed within allocated budget and deadline, complying with the Group direction where required
Analysing and reporting on all online performance, campaigns and promotions
Being data obsessed by leveraging all data sources available to use as a basis for all decisions and plans
Using analytics to produce integrated strategy to this end ensuring a new customer rate to the sites
Developing strong online content that specifically drives sales, via good product descriptions, video, editorial and supplier-sourced materials
Negotiating affiliate and/or supplier marketing strategies and opportunities and coordinate with Brand to ensure cohesion and opportunities for cross leverage
Staying current with ecommerce and online consumer and digital trends and look for opportunities to use
Stakeholder management and on-going communication with Merchandise, Operations and the central ecommerce contact centre, logistics and supports teams, including digital suppliers and external consultants
Managing and allocating online budget for all expenses in fiscal year, including invoicing and administration.
Qualification & Experience:
Relevant 3 year qualification
Up to 5 years relevant experience including ecommerce trading environment with management responsibility, preferably with a fashion lifestyle retailer
Digital Marketing experience is also preferable – with more than 3 years managing online campaigns
Comfortable with the use of and ability to learn new digital technologies and media tactics
Some exposure to, or experience of, retail planning or buying in an online environment
Skills:
Ability to interpret web analytics, tracking and reporting
Excellent communication skills: Ability to present strategies and marketing plans; excellent written grammar and spelling
Exceptional analytical ability
Business acumen
Ability to Persuade and influence stakeholders at various levels
Strong organizational and planning skills
Ability to work under pressure and display initiative in a deadline driven environment
Ability to effectively problems solve and act independently when faced with complex situations
High attention to detail
Ability to work independently, as well as within a team
Behaviours:
Readily takes on new challenges and opportunities with a sense of urgency and eagerness
Effectively considers the diverse needs of various stakeholders
Establishes and nurtures internal and external relationships in order to create robust, and mutually beneficial, partnerships
Applies market and business insights in order to drive organisational objectives
Effectively works with others to achieve shared goals
Conveys information and communicates ideas in a clear, concise and impactful manner
Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.
#J-18808-Ljbffr
