Key Responsibilities:
1. CRM:
Strategy Implementation: Execute the CRM strategy to enhance customer engagement, retention, and loyalty.
Data Management: Collect and analyze customer data from various touchpoints and maintain an accurate and deep customer database to support targeted marketing efforts.
Campaign Management: Develop and manage email marketing campaigns, including segmentation, testing, execution, and analytics.
Performance Reporting: Regularly report on CRM activities and outcomes, identifying areas for improvement and recommending strategies to enhance effectiveness.
Collaboration: Work closely with the marketing and sales teams to ensure CRM strategies align with broader business goals.
2. UX:
User Research: Conduct user research through surveys, interviews, and usability testing to gather insights on user needs and behaviors.
Design Support: Assist in designing intuitive and effective user interfaces for websites and mobile apps, focusing on layout, navigation, and graphic design.
Testing and Feedback: Implement UX tests, analyze user feedback, and make recommendations for improvements.
Prototyping: Assist in developing wireframes and prototypes based on user needs and business goals.
Cross-Functional Collaboration: Work with web developers and content managers to ensure that UX design specifications are implemented correctly.
3. Paid Media:
Campaign Management: Strategize & manage paid campaigns across various platforms including Google Ads, Facebook, Instagram, LinkedIn, and other relevant channels with the guidance and support of the online trading manager & digital agency.
Budget Oversight: Monitor and manage budgets for paid campaigns to ensure cost-effective use of resources while achieving targeted returns on investment.
Performance Analysis: Regularly analyze and report on the performance of paid campaigns, identifying trends, and making data-driven adjustments to strategies.
4. Organic Social:
Social Media Implementation: Manage & implement organic social media strategies to grow followers, increase engagement, and enhance brand visibility across platforms such as Facebook, Twitter, Instagram, and LinkedIn.
Content Management: Oversee the creation and scheduling of engaging, brand-aligned content for social media platforms, including posts, stories, and videos.
Community Management: Monitor social media platforms, engaging with followers, responding to queries, and managing customer service issues to foster a positive community and brand image.
Analytics and Reporting: Track and analyze social media performance, generating reports to provide insights into content engagement, growth metrics, and the effectiveness of strategies.
Qualifications and Experience:
1-2 year qualification + digital qualification or 3 year relevant qualification.
At least 2 – 3 years eCommerce experience.
Skills:
High degree of numeracy and analytical, detailed, systematic and strategic approach to work.
Computer literacy (MS Office suite and intermediate Excel) and some experience of CMS (Content Management System), POS (Point of Sale) or planning systems.
Understanding of HTML Codes.
Strong potential for business acumen and merchant thinking.
Good organizational and interpersonal skills.
Excellent communication and negotiation skills.
Comfortable with the use of and ability to learn new digital technologies.
Ability to understand web analytics, tracking and reporting.
A resourceful and can-do attitude to all eventualities.
Good understanding of the digital marketing process (qualification preferred).
Behaviours:
Effectively considers the diverse needs of various stakeholders.
Applies market and business insights in order to drive organisational objectives.
Conveys information and communicates ideas in a clear, concise and impactful manner.
Understands, anticipates, and meets the needs and expectations of customers.
Takes accountability and ensures others are held to account on agreed upon performance targets.
Interprets and simplifies complex and contradictory information when resolving organisational problems.
Develops plans and prioritises initiatives that align to the organisational goals and objectives.
Leverages new technology to enhance productivity, improve problem solving, and support business growth.
Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.
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